Community Manager Job Description

Looking to hire a rockstar Community Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Community Manager: role overview

Community Managers foster and engage online communities, build brand awareness, and develop social media strategies. Successful candidates possess strong communication and problem-solving skills, a deep understanding of social media platforms, and the ability to develop and execute effective campaigns. They monitor online feedback and analytics, provide customer service, and act as a liaison between the company and online followers.

Community Manager job description template

As a Community Manager, you’ll be responsible for building and managing online communities that foster engagement and collaboration. You’ll work closely with stakeholders to develop and implement strategies that increase brand awareness and generate leads. You’ll also be responsible for monitoring and responding to customer feedback and creating content that resonates with your audience. To excel in this role, you’ll need excellent communication skills, the ability to think creatively, and a passion for building strong relationships with your community.

Your responsibilities

  • Develop and implement strategies to increase engagement and drive growth across all social media platforms.
  • Create and curate engaging content that aligns with the company’s brand and values.
  • Monitor and respond to comments, messages, and reviews on social media platforms in a timely and professional manner.
  • Collaborate with internal teams to ensure consistency in messaging and branding across all channels.
  • Analyze and report on social media metrics, including reach, engagement, and conversion rates, to inform future strategies.
  • Stay up-to-date with industry trends and best practices to identify new opportunities for growth and engagement.
  • Manage and cultivate relationships with influencers and brand ambassadors.
  • Develop and execute social media campaigns and contests to increase brand awareness and engagement.
  • Identify and engage with online communities and forums relevant to the company’s industry and brand.
  • Collaborate with customer service teams to provide timely and effective support to customers through social media channels.


  • Experience in social media management
  • Ability to analyze data and create reports
  • Knowledge of community engagement tactics
  • Experience in crisis management
  • Ability to create and implement strategies
  • Knowledge of industry trends and best practices
  • Experience in managing online communities
  • Excellent communication skills
  • Adept at handling customer service issues
  • Experience in content creation and curation

Frequently asked questions

What does a Community Manager do?

Community Managers are responsible for building and managing online communities, engaging with customers, and creating strategies to increase brand awareness. They act as the bridge between the company and its customers, responding to feedback, resolving issues, and providing valuable insights to improve the overall customer experience. Some examples of their job responsibilities include developing social media campaigns, moderating forums and online groups, and organizing events and meetups to foster community engagement. A successful Community Manager needs to have strong communication skills, a deep understanding of the brand and its audience, and the ability to adapt to changing trends and technologies.

What skills make a great Community Manager?

  • Content creation: Ability to produce engaging content for various social media platforms.
  • Community engagement: Proven experience in building and nurturing relationships with online communities.
  • Analytical skills: Ability to analyze social media metrics and use insights to improve community engagement.
  • Excellent communication: Strong written and verbal communication skills to effectively communicate with audiences.
  • Problem-solving: Ability to troubleshoot issues and provide solutions to community members.
  • Strategy development: Experience in developing and implementing social media strategies to achieve business goals.
  • Customer service: Ability to handle customer inquiries and complaints with empathy and a customer-first approach.
  • Adaptability: Flexibility to adapt to changing trends and platforms in social media.
  • Creative thinking: Ability to think outside the box and develop innovative solutions to community challenges.
  • Time management: Strong organizational skills to manage multiple tasks and priorities effectively.

How to write an engaging job description for the Community Manager role?

When writing a job description for a Community Manager position, it’s important to focus on the role’s unique responsibilities and the company culture. Highlight the specific skills and experience required, while also showcasing the benefits of working for your organization. Be sure to use clear language and avoid excessive jargon, and consider including information about your team’s goals and mission to attract like-minded candidates.

Who does a Community Manager work with on daily basis?

A person with a Community Manager role works closely with various departments within an organization, including marketing, sales, customer support, and product development. They typically belong to the marketing or communications department. On a daily basis, they collaborate with team members such as content creators, social media specialists, and customer support representatives. They usually report to a higher-level manager, such as a Director of Community, Marketing Manager or Communications Manager, depending on the organization’s structure.

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At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

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