Campaign Manager Job Description

Looking to hire a rockstar Campaign Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Campaign Manager: role overview

A Campaign Manager’s role is to plan and execute marketing campaigns that generate leads and increase brand awareness. They collaborate with various stakeholders to ensure a campaign’s success, including creative teams, media buyers, and vendors. The ideal candidate should have exceptional organizational and communication skills, strong problem-solving abilities, and a track record of delivering successful marketing campaigns.

Campaign Manager job description template

As a Campaign Manager, you will be responsible for overseeing the planning, development, and execution of strategic marketing campaigns across various channels and platforms. You will work closely with cross-functional teams to develop and implement effective marketing strategies that meet business objectives. Your role will involve managing budgets, analyzing data, and optimizing campaigns to maximize ROI. To be successful in this role, you must possess excellent communication, project management, and analytical skills. A proven track record of delivering successful campaigns is also essential.

Your responsibilities

  • Develop and execute end-to-end marketing campaigns to meet business objectives and targets
  • Manage and allocate marketing budget effectively to achieve maximum ROI
  • Create and oversee marketing strategies, including email, social media, and content marketing
  • Analyze campaign performance and make data-driven decisions to optimize future campaigns
  • Collaborate with internal teams, including creative, product, and sales teams, to ensure alignment and consistency of messaging
  • Identify and target key audiences to increase brand awareness and drive lead generation
  • Track and report on KPIs and metrics to stakeholders
  • Stay up-to-date with industry trends and best practices to continuously improve campaign performance
  • Manage and mentor a team of marketing professionals to drive results and achieve goals
As a Campaign Manager, you will be responsible for creating and executing marketing campaigns from start to finish. This involves managing budgets, analyzing performance, collaborating with internal teams, and targeting key audiences to increase brand awareness and drive lead generation. You must be able to make data-driven decisions and constantly stay up-to-date with industry trends and best practices to optimize future campaigns. Additionally, you will manage and mentor a team of marketing professionals to ensure successful outcomes.


  • 3 years in campaign management
  • Proven success in developing ROI-positive campaigns
  • Experience in managing large budgets
  • Ability to create and manage project timelines
  • Understanding of campaign performance metrics
  • Experience with market research and data analysis
  • Strong communication and leadership skills
  • Ability to manage multiple campaigns simultaneously
  • Comfortable working in a fast-paced environment
  • Familiarity with advertising regulations and compliance

Frequently asked questions

What does a Campaign Manager do?

A Campaign Manager is responsible for planning, developing, and executing marketing campaigns aimed at promoting a company’s products or services. This involves coordinating all aspects of a campaign, from concept development to execution, and measuring the success of the campaign. Specific job responsibilities include identifying target audiences, developing marketing strategies, creating promotional materials, managing budgets, and tracking campaign performance. Examples of campaigns a Campaign Manager might oversee include social media advertising campaigns, email marketing campaigns, and content marketing campaigns.

What skills make a great Campaign Manager?

  • Communication: Clear and effective communication skills
  • Leadership: Ability to lead and manage a team
  • Analytics: Strong analytical and problem-solving skills
  • Creativity: Ability to think creatively and outside the box
  • Organizational: Strong organizational and time management skills
  • Adaptability: Ability to adapt to changing circumstances and goals
  • Marketing: Knowledge of marketing strategies and tactics
  • Technology: Familiarity with relevant technology and software
  • Collaboration: Ability to work collaboratively with different teams
  • Results-Driven: Strong focus on achieving measurable results

How to write an engaging job description for the Campaign Manager role?

When creating a job description for a Campaign Manager position, it’s important to highlight the responsibilities and qualifications that are essential for the role. Be sure to include information about the company culture, the team structure, and the opportunity for growth within the position. Keep the language clear and concise, and emphasize the skills and experience that will make the potential candidate a great fit for the role.

Who does a Campaign Manager work with on daily basis?

A person with a Campaign Manager role within an organization typically works closely with various departments such as marketing, public relations, sales, and creative teams on a daily basis. They often belong to the marketing or communications department, and generally report to a higher-level executive, such as a Marketing Director or Chief Marketing Officer (CMO).

Ready to hire
the best
Campaign Manager?

Beyond job description: verify candidates' skills for the Campaign Manager role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized Campaign Manager skills assessment in just 5 minutes!

Share essential details about the position and paste the job offer.
We analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry.
Make the assessment even more personalized by including open-ended questions.
Invite candidates to take the assessment and impress them with instant feedback and smart questions.
Quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job.
Copyright © 2022 Heroify. All Rights Reserved