Brand Manager Job Description

Looking to hire a rockstar Brand Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Brand Manager: role overview

A successful Brand Manager is a dynamic leader with exceptional knowledge of market trends and consumer behavior. They possess excellent communication skills, strategic thinking, and tactical execution capability. They are responsible for creating and executing innovative marketing strategies that drive brand growth and consumer engagement. The ideal candidate is a team player who is adept at multitasking and delivering results in a fast-paced environment.

Brand Manager job description template

As a Brand Manager, you will play a crucial role in shaping the image and identity of a company. You will be responsible for developing and executing marketing strategies to promote the brand, increase brand awareness, and ultimately drive sales. Your day-to-day tasks may include conducting market research, creating and implementing advertising campaigns, collaborating with other departments, and analyzing consumer trends. Successful candidates for this position possess excellent communication and leadership skills, as well as a keen eye for detail and a deep understanding of consumer behavior. If you’re passionate about branding and marketing, this could be the perfect career path for you.

Your responsibilities

  • Develop and implement effective brand strategies that align with the company’s overall goals and objectives.
  • Create and manage budgets for brand campaigns, ensuring maximum return on investment.
  • Monitor and analyze market trends and consumer behavior to stay up-to-date with industry developments and identify opportunities for growth.
  • Collaborate with other departments, such as marketing, sales, and product development, to ensure brand consistency across all channels.
  • Oversee the creation and execution of all brand campaigns, including advertising, promotions, events, and sponsorships.
  • Manage relationships with external partners, such as advertising agencies, PR firms, and media outlets.
  • Develop and maintain brand guidelines to ensure consistency in messaging, tone, and visual identity.
  • Track and report on brand performance metrics, such as awareness, perception, and loyalty, and use data to inform future strategies.
  • Lead and mentor a team of brand professionals, providing guidance, support, and feedback as needed.
  • Stay up-to-date with emerging trends, technologies, and best practices in branding and marketing, and apply them to the company’s brand strategy.


  • Minimum 5 years of brand management experience
  • Proven track record of successful brand campaigns
  • Experience in market research and analysis
  • Ability to develop and execute brand strategies
  • Strong understanding of target audience and market trends
  • Excellent communication and presentation skills
  • Ability to manage budgets and timelines
  • Experience in managing cross-functional teams
  • Strong analytical and problem-solving skills
  • Ability to adapt to changing market conditions

Frequently asked questions

What does a Brand Manager do?

Brand Managers are responsible for overseeing the overall image and perception of a company’s brand. They work closely with marketing teams to develop and implement strategies that increase brand awareness, create a strong brand identity, and ultimately drive sales. A Brand Manager may be involved in everything from product development and pricing to advertising and social media campaigns. For example, a Brand Manager for a fashion brand may be responsible for developing seasonal collections, organizing fashion shows, and creating brand partnerships with influencers.

What skills make a great Brand Manager?

  • Strategic Planning: Developing long-term brand strategies.
  • Market Research: Conducting market research to identify trends and opportunities.
  • Branding: Developing brand identity and messaging.
  • Advertising: Creating and executing advertising campaigns.
  • Digital Marketing: Utilizing digital channels to promote brand awareness.
  • Project Management: Managing projects from ideation to execution.
  • Team Leadership: Leading and motivating cross-functional teams.
  • Communication: Communicating brand vision and objectives effectively.
  • Analytical Thinking: Analyzing data to make informed business decisions.
  • Collaboration: Collaborating with stakeholders to achieve brand goals.

How to write an engaging job description for the Brand Manager role?

When crafting a Brand Manager job description, focus on highlighting the key responsibilities and requirements of the role. Be sure to use clear and concise language, while also incorporating your company’s culture and brand voice. Emphasize the unique opportunities and challenges of the position to attract top candidates who are passionate about driving your brand’s success.

Who does a Brand Manager work with on daily basis?

A person with a Brand Manager role typically works within the marketing department of an organization on a daily basis. They often collaborate closely with cross-functional teams, including sales, product development, research, and finance departments to ensure cohesive brand messaging and strategy. In most organizations, a Brand Manager usually reports to a senior marketing leader, such as a Marketing Director, Head of Marketing, or Chief Marketing Officer (CMO).

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