Brand Journalist Job Description

Looking to hire a rockstar Brand Journalist for your company? Read more about the role and use the job description template below to attract the best candidates.

Brand Journalist: role overview

A Brand Journalist is a dynamic storyteller who produces high-quality content that resonates with a company’s target audience. They craft compelling narratives that convey a brand’s message and values while maintaining authenticity. They can work in various mediums, such as blog posts, videos, social media, and more. A great one is a versatile writer with a deep understanding of branding.

Brand Journalist job description template

As a Brand Journalist, you’ll be the voice of a company, responsible for crafting compelling stories and content that engage and inform customers. You’ll work closely with marketing and PR teams to create messaging that aligns with the company’s brand identity and values. A successful Brand Journalist has exceptional writing skills, creativity, and the ability to identify and tell engaging stories. You’ll need to stay up-to-date with industry trends and news to create relevant content that resonates with customers and helps build brand loyalty. Join us as a Brand Journalist and make a real impact on our company’s success.

Your responsibilities

  • Develop and execute content strategies that align with the brand’s goals and values.
  • Research and write compelling stories that showcase the brand’s products, services, and culture.
  • Create and maintain relationships with key stakeholders, including customers, employees, and influencers.
  • Collaborate with designers, videographers, and other content creators to produce multimedia content that engages and informs the audience.
  • Monitor and analyze content performance data to identify opportunities for improvement and refine content strategies accordingly.
  • Stay up-to-date with industry trends and best practices to ensure the brand is always ahead of the curve.


  • Minimum 3 years of journalism experience
  • Proven track record of brand storytelling
  • Ability to write compelling headlines
  • Experience in conducting interviews
  • Strong research and analytical skills
  • Excellent written and verbal communication skills
  • Ability to work under tight deadlines
  • Understanding of SEO and social media trends
  • Experience in multimedia storytelling
  • Ability to adapt to different brand voices

Frequently asked questions

What does a Brand Journalist do?

Brand Journalists are professionals who specialize in crafting compelling stories that align with the values and mission of a brand. Their job responsibilities include researching, interviewing, and writing articles, blog posts, and other content that showcases a brand’s unique voice and personality. They are also responsible for establishing relationships with media outlets and influencers to ensure brand visibility. For example, a Brand Journalist for a fashion company may write a feature article on the latest fashion trends and pitch it to a fashion magazine or blog.

What skills make a great Brand Journalist?

  • Storytelling: Ability to tell compelling brand stories.
  • Writing: Craft engaging brand content across various channels.
  • Research: Conduct in-depth research to support brand content.
  • Interviewing: Conduct interviews with brand stakeholders and customers.
  • Editing: Edit brand content for accuracy, tone, and voice.
  • Adaptability: Adapt to new brand messaging and changing priorities.
  • Collaboration: Work effectively with brand teams and cross-functional partners.
  • Creativity: Generate innovative ideas for brand storytelling.
  • Project Management: Manage multiple brand projects and deliver on time.
  • Analytics: Analyze brand content performance and optimize for success.

How to write an engaging job description for the Brand Journalist role?

When writing a job description for a Brand Journalist, it’s important to highlight the unique aspects of the position and the company. Use clear and concise language that emphasizes the skills and experience required, as well as the benefits and opportunities that come with the role. Showcasing a strong employer brand and incorporating storytelling elements can help attract passionate and talented candidates.

Who does a Brand Journalist work with on daily basis?

A person with a Brand Journalist role typically works with various departments and teams within an organization on a daily basis, including marketing, public relations, social media, and content creation. They often collaborate with these teams to ensure the brand message is effectively communicated across different channels. Brand Journalists usually belong to the marketing or communications department, but they may also be part of a dedicated content team. They typically report to a manager or director within their department, such as a Marketing Manager, Communications Director, or Content Manager.

Ready to hire
the best
Brand Journalist?

Beyond job description: verify candidates' skills for the Brand Journalist role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized Brand Journalist skills assessment in just 5 minutes!

Share essential details about the position and paste the job offer.
We analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry.
Make the assessment even more personalized by including open-ended questions.
Invite candidates to take the assessment and impress them with instant feedback and smart questions.
Quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job.
Copyright © 2022 Heroify. All Rights Reserved