Blog Manager Job Description

Looking to hire a rockstar Blog Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Blog Manager: role overview

A Blog Manager must possess excellent writing skills, and be able to create engaging content that aligns with the brand and target audience. A strong understanding of SEO principles is also important, along with effective communication and project management abilities. Most importantly, a great Blog Manager is passionate about content and is driven to create high-quality content that resonates with readers.

Blog Manager job description template

As a Blog Manager, you’ll be responsible for overseeing the company’s blog content strategy. You’ll work closely with the marketing team to ensure that the blog content is engaging, informative, and optimized for search engines. You’ll also be responsible for managing a team of writers, assigning topics, editing articles, and ensuring that all content is published on schedule. To excel in this role, you should have a strong understanding of SEO, excellent communication skills, and the ability to lead a team to success. Join us and help us create amazing blog content that drives traffic and engagement.

Your responsibilities

  • Develop and implement a blog strategy that aligns with the company’s marketing and business goals.
  • Generate blog ideas that are relevant, engaging, and SEO-friendly.
  • Manage the editorial calendar and ensure that all blog content is published on time.
  • Collaborate with subject matter experts within the company to create compelling blog posts.
  • Edit and proofread all blog content to ensure it is error-free and adheres to company guidelines.
  • Promote blog content on social media and other channels to increase visibility and engagement.
  • Monitor blog analytics to track performance and identify areas for improvement.
  • Stay up-to-date with industry trends and best practices to ensure that the blog remains relevant and competitive.
  • Manage and lead a team of writers and editors to ensure that all blog content meets the company’s standards.


  • 3 years of blog management experience
  • Proven track record of increasing blog traffic
  • Expertise in SEO and keyword research
  • Ability to create engaging and shareable content
  • Experience with content management systems
  • Strong writing and editing skills
  • Excellent communication and collaboration skills
  • Ability to analyze and report on blog metrics
  • Knowledge of industry trends and best practices
  • Ability to manage multiple projects and deadlines

Frequently asked questions

What does a Blog Manager do?

As a Blog Manager, your main responsibility is to oversee the creation and publication of content on a company’s blog. This involves developing a content strategy, assigning topics to writers, editing and proofreading their work, and ensuring that all content is SEO-optimized. Additionally, a Blog Manager may be responsible for managing a team of writers, tracking blog metrics, and staying up-to-date with industry trends. For example, a Blog Manager for a tech company may be tasked with developing content around new product releases or industry events.

What skills make a great Blog Manager?

  • Content strategy: Planning and executing blog content.
  • SEO: Optimize content for search engines.
  • Analytics: Use data to improve content performance.
  • Writing: Create compelling and engaging blog posts.
  • Editing: Proofread and edit copy for accuracy and readability.
  • Social media: Promote blog content on social media platforms.
  • Research: Conduct thorough research to provide high-quality content.
  • HTML and CSS: Basic knowledge of web design languages.
  • Project management: Ability to manage multiple blog projects at once.
  • Communication: Strong written and verbal communication skills.

How to write an engaging job description for the Blog Manager role?

A compelling Blog Manager job description should focus on the key responsibilities and qualifications required for the role. Clearly outline any requirements for writing, editing, and managing content, as well as experience with SEO and social media. Highlight the company culture and values to attract candidates who share similar beliefs. Finally, ensure the tone and language of the description aligns with your brand’s voice and appeals to the target audience.

Who does a Blog Manager work with on daily basis?

A person with a Blog Manager role typically works with the content, marketing, and communications teams within an organization on a daily basis. They are generally part of the marketing or communications department. They usually report to a Content Marketing Manager, Communications Manager, or directly to the head of the department, depending on the size and structure of the organization.

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