B2B Sales Executive Job Description

Looking to hire a rockstar B2B Sales Executive for your company? Read more about the role and use the job description template below to attract the best candidates.

B2B Sales Executive: role overview

A successful B2B Sales Executive should have a proven track record of generating new business and exceeding sales targets. They should be able to build strong relationships with clients, understand their needs and provide solutions. Strong communication skills and the ability to work independently and as part of a team are also essential.

B2B Sales Executive job description template

As a B2B Sales Executive, you’ll be responsible for identifying and pursuing new business opportunities, building and maintaining lasting relationships with clients, and driving sales growth for the company. You’ll need to have excellent communication and negotiation skills, a deep understanding of the sales process, and a proven track record of meeting and exceeding sales targets. In this dynamic role, you’ll work closely with cross-functional teams and use your analytical skills to identify market trends and opportunities to drive revenue growth. If you thrive in a fast-paced, results-driven environment and are passionate about sales, we want to hear from you.

Your responsibilities

  • Develop and implement effective sales strategies to meet or exceed sales targets
  • Identify and pursue new business opportunities
  • Build and maintain strong relationships with clients and customers
  • Conduct market research and competitive analysis to stay up-to-date with industry trends
  • Negotiate contracts and close deals with clients
  • Develop and deliver sales presentations and proposals
  • Collaborate with internal teams to ensure customer satisfaction and successful project delivery
  • Provide regular reports and updates on sales activities and performance
  • Attend industry events and conferences to network and build relationships within the industry
  • Stay informed about the latest developments in the industry and share knowledge with colleagues


  • Minimum 3 years of B2B sales experience
  • Proven track record of meeting sales targets
  • Excellent communication and negotiation skills
  • Ability to build and maintain client relationships
  • Strong understanding of sales processes and techniques
  • Experience in lead generation and prospecting
  • Ability to work independently and as part of a team
  • Proficient in CRM software and Microsoft Office
  • Willingness to travel for client meetings
  • Strong time management and organizational skills

Frequently asked questions

What does a B2B Sales Executive do?

A B2B Sales Executive is responsible for selling products or services between businesses. They identify potential clients, pitch products or services, and negotiate contracts. A successful B2B Sales Executive must possess excellent communication and interpersonal skills, a deep understanding of their company’s offerings, and a keen ability to close deals. For example, a B2B Sales Executive in the technology industry may sell software solutions to corporate clients, while a B2B Sales Executive in the finance industry may pitch financial services to other businesses.

What skills make a great B2B Sales Executive?

  • Prospecting: Identifying potential clients and initiating contact.
  • Negotiation: Finding mutually beneficial agreements.
  • Customer Relationship Management: Building long-term relationships with clients.
  • Communication: Clearly conveying ideas and information.
  • Industry Knowledge: Understanding the market and competition.
  • Product Knowledge: Knowing the ins and outs of the company’s offerings.
  • Time Management: Prioritizing tasks and working efficiently.
  • Closing: Sealing the deal with a strong pitch.
  • Problem Solving: Finding solutions to challenges.
  • Teamwork: Collaborating with colleagues to achieve goals.
As a skilled B2B Sales Executive, you must possess a variety of abilities to effectively communicate with clients, negotiate deals, manage relationships, and close sales. The ability to be a team player and solve problems are also desirable traits for this role. Stay ahead of the competition by possessing the skills and knowledge necessary to excel as a B2B Sales Executive.

How to write an engaging job description for the B2B Sales Executive role?

To write an engaging B2B Sales Executive job description, start with a compelling overview of the role and its responsibilities. Clearly outline the qualifications and experience required, and highlight the benefits and opportunities of working for your company. Use compelling language to convey the value of the position, and make sure to include specific metrics that candidates can relate to. Finally, be honest and transparent about what it takes to succeed in the role, and provide a clear path for advancement and growth within the organization.

Who does a B2B Sales Executive work with on daily basis?

A person in a B2B Sales Executive role typically works closely with various departments within an organization, such as marketing, product development, customer success, and the executive team. They primarily interact with the sales team, collaborating on strategies and sharing information about potential clients and current accounts. B2B Sales Executives usually belong to the sales department or the business development department, depending on the organization’s structure. They typically report to a Sales Manager, Director of Sales, or a Vice President of Sales, depending on the hierarchy within the organization.

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