B2B Product Marketing Manager Job Description

Looking to hire a rockstar B2B Product Marketing Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

B2B Product Marketing Manager: role overview

A successful B2B Product Marketing Manager must have a deep understanding of their company’s products, target audience, and market competition. They should drive product launches, create messaging that resonates with the target audience, and work closely with cross-functional teams. Strong analytical skills and the ability to craft and execute marketing plans are crucial.

B2B Product Marketing Manager job description template

As a B2B Product Marketing Manager, you will be responsible for developing and executing marketing strategies to promote and sell products to businesses. You will work closely with cross-functional teams to understand customer needs, develop product positioning, and create compelling messaging. Your duties will include conducting market research, creating marketing collateral, managing campaigns, and analyzing results. The ideal candidate should have a strong background in product marketing, excellent communication skills, and a solid understanding of B2B sales cycles. If you are a strategic thinker with a passion for driving growth, this could be the perfect role for you.

Your responsibilities

  • Develop and execute go-to-market strategies for B2B products
  • Collaborate with cross-functional teams to define product positioning and messaging
  • Create sales enablement materials and train sales teams on product features and benefits
  • Analyze market trends and customer feedback to inform product development and positioning
  • Manage the product launch process and ensure all stakeholders are aligned
  • Partner with demand generation teams to develop and execute marketing campaigns
  • Monitor and report on product performance, and identify opportunities for improvement
  • Stay up-to-date on industry trends and best practices to inform product marketing strategies


  • 5 years in B2B product marketing
  • Experience in market research and analysis
  • Proven track record of successful product launches
  • Ability to develop and execute go-to-market strategies
  • Strong understanding of buyer personas and customer journeys
  • Expertise in creating compelling product messaging
  • Experience in collaborating with cross-functional teams
  • Ability to manage multiple projects simultaneously
  • Excellent communication and presentation skills
  • Strong analytical and problem-solving skills

Frequently asked questions

What does a B2B Product Marketing Manager do?

The B2B Product Marketing Manager is responsible for overseeing the development and execution of marketing strategies for a company’s product line. They work to understand the target market, identify customer needs, and develop messaging to communicate the product’s value. This involves collaborating with cross-functional teams, such as sales, design, and engineering, to ensure product success. Examples of responsibilities include developing product positioning, creating marketing collateral, conducting market research, and analyzing sales data to measure product performance.

What skills make a great B2B Product Marketing Manager?

  • Product management: Managing the product life cycle from ideation to launch.
  • Market research: Conducting market research to identify customer needs.
  • Competitive analysis: Analyzing competitors to develop a unique selling proposition.
  • Messaging and positioning: Creating messaging and positioning to differentiate the product.
  • Content marketing: Developing content that drives demand and educates prospects.
  • Product pricing: Developing pricing strategies to maximize revenue and profitability.
  • Product launch: Planning and executing successful product launches.
  • Sales enablement: Providing sales teams with the tools and resources they need to sell.
  • Analytics: Analyzing data to measure and optimize marketing performance.
  • Leadership: Leading cross-functional teams to achieve business objectives.

How to write an engaging job description for the B2B Product Marketing Manager role?

To write an attractive B2B Product Marketing Manager job description, make sure to highlight the unique responsibilities and qualifications required for the position. Be clear and concise with your language, and emphasize the company culture and benefits to attract the right candidates. Avoid using generic language and focus on the specific skills and experience needed for the role.

Who does a B2B Product Marketing Manager work with on daily basis?

A B2B Product Marketing Manager typically works within the marketing department of an organization. They collaborate with various internal teams on a daily basis, including product management, sales, customer success, and sometimes even research and development, to coordinate and execute marketing strategies for the company’s products or services. They often report directly to the Director of Product Marketing or the Chief Marketing Officer (CMO), depending on the size and structure of the organization.

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