B2B Marketing Specialist Job Description

Looking to hire a rockstar B2B Marketing Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

B2B Marketing Specialist: role overview

A successful B2B Marketing Specialist possesses a deep understanding of their company and industry, as well as excellent communication and analytical skills. They must excel in developing and executing campaigns that effectively reach and engage target markets. A passion for innovation and an ability to adapt quickly to changing trends are also crucial traits for this role.

B2B Marketing Specialist job description template

As a B2B Marketing Specialist, you will be responsible for developing and executing marketing strategies that drive growth and revenue. You will work closely with sales and product teams to understand customer needs and create targeted campaigns. Your responsibilities will include identifying key trends and market opportunities, creating compelling content, managing digital and social media channels, and monitoring analytics to measure success. This role requires strong analytical skills, excellent communication, and a passion for staying ahead of the curve in the ever-evolving landscape of B2B marketing. If you’re a creative problem solver with a track record of driving results, we want to hear from you.

Your responsibilities

  • Developing and implementing B2B marketing strategies to achieve company’s goals and objectives
  • Conducting market research and analyzing data to identify potential target audiences, market trends and competitors
  • Creating and managing marketing campaigns across various channels including email, social media, content marketing, and advertising
  • Collaborating with sales and other teams to ensure alignment of marketing and sales strategies
  • Managing and maintaining the company’s website and social media accounts
  • Creating and managing marketing budgets and tracking ROI
  • Developing and producing marketing materials including brochures, case studies, white papers and other relevant content
  • Measuring and reporting on the effectiveness of marketing campaigns and making recommendations for improvements
  • Staying up-to-date with industry trends, emerging technologies and best practices in B2B marketing


  • Minimum 3 years of B2B marketing experience
  • Proven track record of lead generation
  • Experience with marketing automation tools
  • Strong understanding of buyer personas
  • Ability to create and execute marketing campaigns
  • Experience with account-based marketing
  • Excellent written and verbal communication skills
  • Ability to analyze and report on marketing metrics
  • Experience with CRM systems
  • Ability to work collaboratively with sales team

Frequently asked questions

What does a B2B Marketing Specialist do?

A B2B Marketing Specialist is a professional responsible for developing and implementing marketing strategies to attract and retain customers within the business-to-business (B2B) market. Their duties may include market research, product development, managing social media campaigns, and analyzing customer engagement metrics. They may also lead initiatives to strengthen brand awareness, generate leads, and nurture customer relationships. Specific examples of their work include conducting customer surveys to identify needs and preferences, organizing webinars to showcase new products, and developing content marketing campaigns to educate potential customers. Overall, the B2B Marketing Specialist plays a crucial role in driving revenue growth for their organization.

What skills make a great B2B Marketing Specialist?

  • SEO – optimizing web content for search engine visibility
  • Content Marketing – creating and sharing valuable content for target audience
  • Social Media Marketing – utilizing social media platforms to promote brand and engage with customers
  • Analytics – analyzing data to measure and improve marketing effectiveness
  • Email Marketing – designing and executing email campaigns to drive leads and conversions
  • Lead Generation – identifying and capturing potential customers’ interest in product or service
  • A/B Testing – testing different marketing strategies to determine best performing approach
  • Marketing Automation – using software to streamline and automate marketing tasks
  • CRM – managing customer relationships to improve retention and loyalty
  • Market Research – gathering and analyzing data on industry trends and competition

How to write an engaging job description for the B2B Marketing Specialist role?

When writing a job description for a B2B Marketing Specialist, make sure to highlight the specific skills and experience required for the role. Provide a clear description of the responsibilities and qualifications, and sell the company culture to attract top talent. Use language that is both professional and approachable to create an engaging job post that stands out to potential candidates.

Who does a B2B Marketing Specialist work with on daily basis?

A B2B Marketing Specialist typically works within the marketing team of an organization, collaborating with various departments, such as sales, product development, and customer service. They report to the marketing manager or the head of marketing, who oversees the overall marketing strategy and initiatives. In some cases, they may also work closely with marketing executives and other cross-functional teams to align marketing efforts with business objectives.

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