B2B Marketing Manager Job Description

Looking to hire a rockstar B2B Marketing Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

B2B Marketing Manager: role overview

A B2B Marketing Manager should be an creative problem solver who maintains a keen eye on the competition. They should be able to develop effective marketing campaigns that generate leads and retain customers, as well as developing and managing a team. Strong communication and organizational skills are essential, as well as a deep understanding of marketing strategies and metrics.

B2B Marketing Manager job description template

As a B2B Marketing Manager, you will be responsible for developing and executing marketing strategies to appeal to other businesses. Your expertise in market research, segmentation, and messaging should lead to increased lead generation and improved brand awareness. You will work closely with various teams to create and deliver campaigns that align with business goals, ensuring that all marketing efforts are measurable and data-driven. The ideal candidate is a creative problem solver with excellent communication skills and experience in B2B marketing.

Your responsibilities

  • Develop and implement effective B2B marketing strategies that align with the company’s goals and objectives.
  • Collaborate with other departments, such as sales and product development, to ensure seamless communication and alignment of marketing efforts.
  • Conduct market research to identify industry trends, target audiences, and competitors.
  • Create and manage marketing campaigns, including email, social media, and advertising.
  • Analyze campaign performance and adjust strategies accordingly to optimize results.
  • Manage relationships with external vendors, agencies, and contractors.
  • Create and manage the marketing budget, ensuring that spending is aligned with strategic goals.
  • Lead and mentor a team of marketing professionals, providing guidance and support as needed.
  • Stay up-to-date with the latest marketing technologies and trends, and incorporate them into marketing strategies as appropriate.


  • 5 years of B2B marketing experience
  • Proven track record of lead generation
  • Experience with marketing automation software
  • Strong analytical skills
  • Ability to develop and execute marketing strategies
  • Excellent communication and presentation skills
  • Experience with account-based marketing
  • Ability to manage multiple projects simultaneously
  • Experience with Salesforce or similar CRM
  • Understanding of SEO and SEM best practices

Frequently asked questions

What does a B2B Marketing Manager do?

B2B Marketing Managers are responsible for creating and executing marketing strategies that target other businesses. They are responsible for identifying market opportunities, developing messaging, creating marketing collateral, and managing campaigns across various channels. A B2B Marketing Manager may oversee product marketing, demand generation, lead generation, and account-based marketing. For instance, they may develop a go-to-market plan for launching a new product, create a content marketing strategy to attract leads, or run targeted ads to specific accounts. Ultimately, a B2B Marketing Manager aims to drive revenue, increase brand awareness, and grow the business.

What skills make a great B2B Marketing Manager?

  • Lead Generation – strategize and drive qualified leads for sales
  • Data Analysis – extract insights to optimize campaigns and ROI
  • Content Marketing – create compelling content to engage target audiences
  • Team Management – develop and mentor a high-performing team
  • Event Planning – organize events to boost brand awareness and lead generation
  • Marketing Automation – utilize tools to streamline and personalize customer journeys
  • Brand Management – maintain and enhance brand reputation and messaging
  • Product Marketing – conduct market research and launch new products
  • Social Media Strategy – drive engagement and conversion on social platforms
  • Collaboration – work cross-functionally with sales, product, and other teams

How to write an engaging job description for the B2B Marketing Manager role?

To attract top talent for your B2B Marketing Manager role, provide a clear overview of the position, including responsibilities, required skills and experience, and company culture. Use language that highlights the impact the role will have on the business and its customers. Be sure to also include any unique benefits or opportunities the role offers.

Who does a B2B Marketing Manager work with on daily basis?

A person with a B2B Marketing Manager role typically works within the marketing department of an organization. They collaborate with various teams and professionals such as content writers, designers, product managers, sales teams, and marketing analysts on a daily basis to execute marketing initiatives and campaigns. They usually belong to the marketing department but work closely with other departments like sales, product development, and customer success. The B2B Marketing Manager typically reports to a senior marketing leader, such as the Marketing Director or the Chief Marketing Officer (CMO).

Ready to hire
the best
B2B Marketing Manager?

Beyond job description: verify candidates' skills for the B2B Marketing Manager role with Heroify assessments

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Create a customized B2B Marketing Manager skills assessment in just 5 minutes!

Share essential details about the position and paste the job offer.
We analyze provided data to identify skills to assess, and select the most effective questions customized to meet the needs of the position, company, and industry.
Make the assessment even more personalized by including open-ended questions.
Invite candidates to take the assessment and impress them with instant feedback and smart questions.
Quickly and easily compare candidates based on their actual skills and hire the most qualified one for the job.
Copyright © 2022 Heroify. All Rights Reserved