B2B Marketing Consultant Job Description

Looking to hire a rockstar B2B Marketing Consultant for your company? Read more about the role and use the job description template below to attract the best candidates.

B2B Marketing Consultant: role overview

A B2B Marketing Consultant is an expert in developing strategic marketing plans, executing campaigns, and delivering ROI for their clients. The ideal candidate possesses strong analytical, communication, and project management skills, with a deep understanding of industry trends, customer behavior, and social media. A great consultant is results-driven, creative, and adaptable, able to collaborate effectively with stakeholders at all levels.

B2B Marketing Consultant job description template

As a B2B Marketing Consultant, you will be responsible for creating and executing strategies that help businesses sell their products/services to other businesses. You will work with clients to develop marketing plans, identify target audiences, and create messaging that resonates with potential buyers. Additionally, you will use data to track the effectiveness of campaigns and adjust strategies accordingly. The ideal candidate will have a deep understanding of B2B marketing tactics, excellent communication skills, and a results-driven mindset. If you are passionate about helping businesses grow, we encourage you to apply for this exciting opportunity.

Your responsibilities

  • Conduct market research and analysis to identify target audiences and develop effective marketing strategies.
  • Collaborate with clients to understand their business objectives and develop customized marketing plans to meet their needs.
  • Create and manage marketing campaigns across various channels, including email, social media, and digital advertising.
  • Develop content marketing strategies and oversee content creation and distribution.
  • Monitor and analyze campaign performance metrics to optimize campaigns and drive results.
  • Stay up-to-date with industry trends and best practices to ensure clients remain competitive in their respective markets.
  • Provide guidance and support to clients on marketing-related issues and help them to achieve their business goals.
  • Collaborate with other members of the marketing team, including designers, writers, and developers, to deliver high-quality marketing materials and campaigns.
  • Manage budgets and timelines for marketing projects to ensure they are delivered on time and within budget.
  • Communicate regularly with clients to provide updates on campaign performance and discuss new opportunities for growth.


  • 5 years of B2B marketing experience
  • Proven track record of lead generation
  • Expertise in marketing automation tools
  • Ability to develop and execute marketing strategies
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Experience with CRM systems
  • Understanding of SEO and SEM
  • Knowledge of social media advertising
  • Ability to work independently and in a team environment

Frequently asked questions

What does a B2B Marketing Consultant do?

A B2B marketing consultant provides strategic guidance to businesses on how to promote their products or services to other businesses. They analyze the market and competitors to develop effective marketing plans that utilize various channels such as social media, email marketing, and events. For instance, they may design an email campaign for a software company to reach out to potential business clients or create a social media strategy for a B2B e-commerce platform to increase brand awareness. Their expertise helps businesses to drive sales and gain a competitive edge in the market.

What skills make a great B2B Marketing Consultant?

  • Strategic planning: Developing plans that guide marketing actions.
  • Market research: Conducting research to identify customer needs and preferences.
  • Marketing automation: Utilizing software platforms to automate marketing processes.
  • Content creation: Creating engaging and informative content to attract and retain customers.
  • Lead generation: Generating leads through various marketing campaigns.
  • Social media management: Managing social media accounts to increase brand awareness and engagement.
  • Email marketing: Creating and executing email campaigns to nurture leads and customers.
  • Analytics: Analyzing data to measure the success of marketing efforts and make data-driven decisions.
  • Conversion optimization: Optimizing marketing tactics to increase conversions and revenue.
  • Campaign management: Managing and executing marketing campaigns from start to finish.

How to write an engaging job description for the B2B Marketing Consultant role?

To attract top talent for your B2B Marketing Consultant role, it’s important to write an engaging job description that clearly outlines the responsibilities, required qualifications, and company culture. Be specific about the skills and experience you’re looking for, and highlight any unique benefits or challenges of the position. Avoid clichés and focus on showcasing what makes your company and this role stand out.

Who does a B2B Marketing Consultant work with on daily basis?

A person with a B2B Marketing Consultant role typically works closely with the sales and marketing teams within an organization. They belong to the marketing department and are responsible for providing strategic guidance on business-to-business marketing initiatives. They usually report to the Marketing Director or Chief Marketing Officer (CMO). On a daily basis, they collaborate with various stakeholders such as product managers, sales leaders, and marketing specialists to ensure the alignment of the organization’s B2B marketing efforts.

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