B2B Marketing Analyst Job Description

Looking to hire a rockstar B2B Marketing Analyst for your company? Read more about the role and use the job description template below to attract the best candidates.

B2B Marketing Analyst: role overview

A B2B marketing analyst is responsible for assessing market trends, generating reports, and conducting research to support marketing strategies. They must have strong analytical skills, be detail-oriented, and possess excellent communication skills. The ideal candidate should have experience in business-to-business marketing, data analysis, and be proficient in software such as Excel and Google Analytics.

B2B Marketing Analyst job description template

As a B2B Marketing Analyst, you will be responsible for analyzing market trends, identifying target audiences, and developing marketing strategies to reach them. You will work closely with the sales and marketing teams to measure the effectiveness of campaigns and create reports to share with stakeholders. Your ability to understand data and turn insights into actionable recommendations will be crucial to driving business growth. Ideal candidates will have a strong analytical background, excellent communication skills, and a passion for staying up-to-date on the latest marketing trends.

Your responsibilities

  • Develop comprehensive marketing strategies for B2B businesses
  • Analyze market trends, customer behavior, and competitor activities
  • Create and manage marketing campaigns across various channels
  • Optimize marketing campaigns to enhance ROI and drive customer acquisition
  • Collaborate with cross-functional teams to develop marketing content and collateral
  • Conduct market research to identify new opportunities and target markets
  • Track and analyze marketing metrics to measure the success of campaigns
  • Stay up-to-date with industry trends and best practices in B2B marketing
  • Provide insights and recommendations to improve overall marketing effectiveness
  • Manage budgets and allocate resources effectively to achieve marketing goals


  • 3 years of B2B marketing experience
  • Expertise in data analysis and reporting
  • Ability to develop and execute marketing campaigns
  • Experience with marketing automation platforms
  • Strong understanding of lead generation and nurturing
  • Experience with CRM systems and sales processes
  • Ability to collaborate with cross-functional teams
  • Excellent communication and presentation skills
  • Experience with A/B testing and optimization
  • Ability to stay up-to-date with industry trends and best practices

Frequently asked questions

What does a B2B Marketing Analyst do?

A B2B Marketing Analyst is responsible for gathering and analyzing data to identify trends and opportunities in the market. They conduct market research and develop strategies to drive the growth of the business. A successful B2B Marketing Analyst should have a deep understanding of marketing principles, be proficient in data analysis tools, and possess excellent communication skills to present insights and recommendations to stakeholders. Specific job responsibilities may include conducting competitive analysis, developing marketing plans, and measuring the effectiveness of marketing campaigns through data analysis.

What skills make a great B2B Marketing Analyst?

  • Market research – Collect and analyze data to identify trends.
  • Data analysis – Interpret data to drive decision-making.
  • Campaign management – Plan, execute, and track marketing campaigns.
  • Email marketing – Create and manage email campaigns.
  • SEO – Optimize content and website for search engines.
  • Social media management – Manage social media accounts and campaigns.
  • Budget management – Allocate and manage marketing budget.
  • Content creation – Develop and create marketing content.
  • Lead generation – Identify and attract potential customers.
  • Measurement and reporting – Track and report on marketing performance.
As a B2B Marketing Analyst, you need a variety of skills to succeed. You must be able to gather and analyze market data, interpret results, and make informed decisions. Additionally, you need to be able to plan and execute marketing campaigns across multiple channels, such as email, social media, and SEO. You also need to have excellent budget management skills, be able to create marketing content, and generate leads. Finally, you need to be able to measure and report on marketing performance to ensure that you are achieving your goals. By mastering these skills, you can be a successful B2B Marketing Analyst and help your company grow.

How to write an engaging job description for the B2B Marketing Analyst role?

When crafting a job description for a B2B Marketing Analyst, it’s important to focus on clear and concise language that highlights the key responsibilities of the role. Be sure to touch on both technical skills, like data analysis and market research, as well as soft skills such as communication and collaboration. Additionally, including information about your company culture and mission can help attract candidates who align with your values.

Who does a B2B Marketing Analyst work with on daily basis?

A person with a B2B Marketing Analyst role typically works with different teams within the organization on a daily basis, such as sales, product, and customer success teams. They usually belong to the marketing department and collaborate closely with other marketing team members to support the overall B2B marketing strategy. They generally report to a Marketing Manager or a higher-level executive like the Director of Marketing or the Chief Marketing Officer (CMO).

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