B2B Email Marketing Specialist Job Description

Looking to hire a rockstar B2B Email Marketing Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.

B2B Email Marketing Specialist: role overview

A B2B Email Marketing Specialist should have a strong understanding of email marketing best practices and the ability to develop and execute successful campaigns. They should possess excellent analytical skills for measuring and reporting on campaign performance, as well as exceptional communication skills for collaborating with cross-functional teams. A successful candidate would be a strategic thinker with experience in both lead generation and customer retention.

B2B Email Marketing Specialist job description template

As a B2B Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns targeted towards businesses. Your primary objective will be to increase brand awareness, generate leads, and drive conversions. You will be expected to create engaging email content, manage email lists, and analyze campaign performance metrics. Additionally, you will collaborate with other teams to ensure alignment with overall marketing goals and objectives. To excel in this role, you need to have a strong understanding of email marketing best practices, excellent communication skills, and the ability to work in a fast-paced environment.

Your responsibilities

  • Develop and execute email marketing campaigns to generate leads and increase customer engagement
  • Create targeted email lists based on demographic and behavioral data
  • Design and implement A/B testing strategies to optimize email content and subject lines
  • Analyze campaign performance metrics, including open and click-through rates, and make data-driven recommendations for improvement
  • Collaborate with cross-functional teams, including content, design, and sales, to ensure email campaigns align with overall marketing and business objectives
  • Stay up-to-date with email marketing trends and best practices
  • Manage email marketing software and tools, including automation platforms and CRM integrations
  • Ensure email campaigns comply with relevant laws and regulations, such as CAN-SPAM and GDPR


  • 3 years of B2B email marketing experience
  • Proven track record of successful email campaigns
  • Experience with email automation platforms
  • Ability to analyze and report on email performance
  • Strong understanding of email deliverability best practices
  • Experience with A/B testing and optimization
  • Knowledge of GDPR and CAN-SPAM regulations
  • Excellent written communication skills
  • Ability to work independently and in a team environment
  • Strong attention to detail and project management skills

Frequently asked questions

What does a B2B Email Marketing Specialist do?

The main responsibility of a B2B Email Marketing Specialist is to create and execute effective email marketing campaigns aimed at generating leads and sales. This requires extensive knowledge of email marketing best practices, including email design, segmentation, and automation. A B2B Email Marketing Specialist is also responsible for tracking and measuring the success of email campaigns using analytical tools. Specific examples of job responsibilities may include writing email copy, developing email templates, managing email databases, and conducting A/B testing to optimize campaign performance.

What skills make a great B2B Email Marketing Specialist?

  • Copywriting – crafting compelling emails to engage prospects
  • Segmentation – targeting specific groups for personalized messaging
  • A/B Testing – experimenting with subject lines, CTAs, and more for optimization
  • Analytics – measuring and analyzing email performance for continuous improvement
  • Email Automation – creating automated campaigns to nurture leads
  • List Management – maintaining and growing an email list for maximum reach
  • Email Design – creating visually appealing and responsive emails
  • Email Compliance – ensuring emails follow legal and ethical guidelines
  • Email Deliverability – monitoring and improving email deliverability rates
  • Relationship Building – building and maintaining relationships with subscribers

How to write an engaging job description for the B2B Email Marketing Specialist role?

To write an engaging B2B Email Marketing Specialist job description, start by highlighting the key responsibilities and required skills for the role. Be clear and concise, and use industry-specific keywords to attract relevant candidates. Emphasize the company culture and opportunities for growth to entice top talent. Finally, make sure to proofread and edit for clarity and accuracy.

Who does a B2B Email Marketing Specialist work with on daily basis?

A B2B Email Marketing Specialist typically works within the marketing department of an organization. They collaborate closely with various teams, such as content writers, graphic designers, and sales teams, to develop and execute targeted email marketing campaigns. They usually report to a Marketing Manager, Digital Marketing Manager, or Email Marketing Manager, who oversees their work and overall email marketing strategy.

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