B2B Content Marketer Job Description

Looking to hire a rockstar B2B Content Marketer for your company? Read more about the role and use the job description template below to attract the best candidates.

B2B Content Marketer: role overview

A successful B2B Content Marketer is a highly skilled and creative professional who leverages various digital channels to create engaging content that resonates with the target audience. They possess strong writing and analytical skills and are adept at conducting research and identifying trends. Additionally, a great B2B Content Marketer continuously evaluates and refines their strategies to drive results and meet business objectives.

B2B Content Marketer job description template

As a B2B Content Marketer, your main goal is to create informative and engaging content that appeals to your audience and drives sales. You’ll be responsible for researching and developing content strategies, creating blog posts, social media updates, white papers, and other materials that showcase your company’s expertise. You’ll work closely with other members of the marketing team to ensure that your content is consistent with your brand’s messaging and goals. To succeed in this role, you’ll need excellent writing skills, a knack for storytelling, and the ability to think strategically about how to reach your target audience.

Your responsibilities

  • Researching the target audience and creating content that resonates with them.
  • Developing a content marketing strategy that aligns with the company’s goals and objectives.
  • Creating and managing editorial calendars to ensure a consistent flow of content.
  • Producing high-quality, engaging content such as blog posts, white papers, case studies, and infographics.
  • Distributing content through various channels such as social media, email marketing, and paid advertising.
  • Analyzing content performance metrics and adjusting the strategy accordingly.
  • Collaborating with other teams such as sales, product, and design to ensure content is aligned with overall marketing efforts.
  • Staying up-to-date with industry trends and best practices to continually improve the content marketing strategy.


  • 3 years of B2B content marketing experience
  • Proven track record of lead generation
  • Experience with SEO and keyword research
  • Ability to create and execute content strategy
  • Strong writing and editing skills
  • Experience with content management systems
  • Understanding of buyer personas and customer journey
  • Ability to analyze and report on content performance
  • Experience with social media and email marketing
  • Ability to collaborate with cross-functional teams

Frequently asked questions

What does a B2B Content Marketer do?

A B2B Content Marketer is responsible for creating and implementing a content strategy that aligns with a company’s business objectives. This includes creating various types of content such as blog posts, whitepapers, case studies, and social media updates. They also need to conduct research to identify the target audience and create content that resonates with them. For instance, a B2B Content Marketer for a software company might create a case study that highlights how their product helped a client streamline their workflow and increase productivity.

What skills make a great B2B Content Marketer?

  • SEO – Optimize content for search engines
  • Copywriting – Create engaging content
  • Analytics – Measure content performance
  • Social media – Use social platforms effectively
  • Design – Create visually appealing content
  • Strategy – Develop content plans and goals
  • Research – Conduct market and audience research
  • Collaboration – Work with cross-functional teams
  • Project management – Organize and prioritize tasks
  • Adaptability – Stay up-to-date with trends and changes

How to write an engaging job description for the B2B Content Marketer role?

When crafting a job description for a B2B Content Marketer, be sure to highlight the importance of strategic planning, content creation, and distribution. Emphasize the need for strong writing and communication skills, as well as the ability to analyze and interpret data. Use clear, concise language that accurately depicts the position and its responsibilities to attract top talent in the field.

Who does a B2B Content Marketer work with on daily basis?

A person with a B2B Content Marketer role typically works closely with the marketing, sales, and product teams on a daily basis inside an organization. They usually belong to the marketing department and are responsible for creating and distributing content specifically tailored to other businesses. This individual often reports to the Marketing Manager, Content Marketing Manager, or Director of Marketing, depending on the organizational structure.

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