B2B Brand Manager Job Description

Looking to hire a rockstar B2B Brand Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

B2B Brand Manager: role overview

A B2B Brand Manager is tasked with developing and implementing strategies that promote a company’s brand to business customers. Successful candidates have excellent communication and project management skills, as well as a deep understanding of their company’s target audience and industry trends. They also possess creativity, analytical skills, and the ability to work collaboratively across teams.

B2B Brand Manager job description template

As a B2B Brand Manager, you’ll be responsible for managing the brand strategy and ensuring that all marketing initiatives align with the company’s vision. You’ll work closely with the sales team to develop and implement campaigns that will increase brand awareness and drive revenue. You’ll need to be creative, detail-oriented, and able to communicate effectively with stakeholders at all levels. If you’re passionate about branding and have experience in B2B marketing, we encourage you to apply for this exciting opportunity.

Your responsibilities

  • Develop and implement B2B brand strategies to effectively position the company’s products and services in the market.
  • Conduct market research to identify B2B customer needs, preferences and trends and use this information to inform brand development strategies.
  • Create and manage brand guidelines and ensure that all marketing materials are consistent with the company’s brand image and messaging.
  • Collaborate with internal teams, including product development and sales, to ensure that all B2B brand initiatives align with overall business objectives.
  • Manage B2B brand budgets and ensure that all initiatives are delivered on time and within budget.
  • Develop and maintain relationships with key B2B stakeholders, including customers, industry influencers, and media outlets.
  • Monitor and analyze B2B brand performance metrics, including awareness, reputation, and customer loyalty, and use these insights to refine brand strategies and tactics.
  • Stay up-to-date with industry trends and best practices and use this knowledge to inform B2B brand development strategies.


  • 5 years in B2B marketing
  • Experience in brand strategy development
  • Proven track record of successful brand campaigns
  • Ability to analyze market trends
  • Strong project management skills
  • Excellent communication and presentation skills
  • Experience in managing cross-functional teams
  • Understanding of customer behavior and segmentation
  • Ability to develop and manage budgets
  • Experience in market research and analysis

Frequently asked questions

What does a B2B Brand Manager do?

A B2B Brand Manager is responsible for developing and executing marketing strategies for a business’s target audience. They work closely with sales and product teams to ensure that the brand’s message is consistent and resonates with the intended audience. Duties include market research, competitor analysis, content creation, and campaign management. For example, a B2B Brand Manager may develop a marketing campaign aimed at promoting a new product to a specific industry, such as healthcare or finance. They are also responsible for measuring the success of campaigns and making adjustments as necessary.

What skills make a great B2B Brand Manager?

  • Brand strategy: develop and execute brand plans.
  • Market research: analyze market trends and consumer insights.
  • Brand positioning: define brand’s unique value proposition.
  • Marketing communication: create and manage content and campaigns.
  • Product management: oversee product development and launches.
  • Leadership: manage cross-functional teams and agencies.
  • Analytics: measure and evaluate brand performance.
  • Budget management: allocate and track marketing spend.
  • Brand guidelines: ensure brand consistency across all touchpoints.
  • Business acumen: understand industry and competitors.

How to write an engaging job description for the B2B Brand Manager role?

When crafting a job description for a B2B Brand Manager, it’s important to focus on the key responsibilities of the role and how they contribute to the overall success of the company. Be specific about the skills and qualifications required, as well as the level of experience needed. To attract the best candidates, highlight the unique benefits of working for your organization and emphasize a collaborative and innovative work culture.

Who does a B2B Brand Manager work with on daily basis?

A person with a B2B Brand Manager role typically works within the marketing department of an organization. They collaborate daily with team members such as content creators, graphic designers, product managers, sales teams, and digital marketing specialists to ensure a cohesive and effective brand strategy. They often report to the Director of Marketing or the Chief Marketing Officer (CMO), depending on the size and structure of the organization.

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