Advertising Strategist Job Description

Looking to hire a rockstar Advertising Strategist for your company? Read more about the role and use the job description template below to attract the best candidates.

Advertising Strategist: role overview

The Advertising Strategist role involves developing and implementing advertising campaigns to meet organizational objectives. A successful Advertising Strategist should be creative, analytical and possess excellent communication skills. They must have a deep understanding of target audiences, market trends, and customer behavior. Additionally, they must be capable of collaborating with cross-functional teams and thrive in a fast-paced environment.

Advertising Strategist job description template

As an Advertising Strategist, you’ll be responsible for developing and implementing marketing campaigns that will help companies achieve their business objectives. You’ll be working closely with clients to understand their needs, identify target audiences, and create compelling messaging that resonates with them. This role requires a deep understanding of digital marketing channels, including social media, search engine optimization, and display advertising, as well as traditional channels like print, radio, and TV. A successful Advertising Strategist should be results-driven, creative, and possess excellent communication and project management skills.

Your responsibilities

  • Develop and execute effective advertising campaigns that align with the company’s goals and objectives.
  • Analyze market trends and consumer behavior to identify target audiences and create messaging that resonates with them.
  • Collaborate with creative teams to develop compelling visuals and copy that effectively communicate the brand’s message.
  • Monitor and optimize campaign performance using data analytics tools to ensure optimal results.
  • Stay up-to-date on the latest advertising trends and technologies to ensure the company remains competitive in the market.
  • Manage advertising budgets and allocate resources effectively to maximize ROI.
  • Communicate with internal stakeholders and external partners to ensure campaigns are executed successfully and on time.
  • Provide regular reports and updates on advertising performance to senior management.
  • Collaborate with other departments to ensure advertising efforts are aligned with overall brand strategy.
  • Ensure all advertising efforts comply with legal and regulatory requirements.


  • 5 years of advertising experience
  • Proven track record of successful campaigns
  • Expertise in market research and analysis
  • Ability to develop and execute strategies
  • Strong communication and presentation skills
  • Experience with various advertising platforms
  • Understanding of target audience and demographics
  • Ability to work under tight deadlines
  • Knowledge of industry trends and best practices
  • Experience managing budgets and resources

Frequently asked questions

What does an Advertising Strategist do?

An Advertising Strategist’s primary responsibility is to develop and execute effective advertising campaigns. They conduct market research and analyze consumer behavior to identify target audiences and create messaging that resonates with them. They also make decisions regarding the best channels to reach their target demographic, such as social media, television, or print ads. An Advertising Strategist must stay up-to-date on industry trends, evaluate campaign performance, and adjust strategies as needed. For example, an Advertising Strategist might work on a campaign for a new tech product, creating ads that highlight its innovative features and using social media to reach a younger demographic.

What skills make a great Advertising Strategist?

  • Market Research: ability to analyze consumer behavior
  • Performance Analytics: track and measure campaign results
  • Media Planning: select the most effective channels to reach target audience
  • Creative Ideation: generate unique and impactful ad concepts
  • Copywriting: craft compelling ad copy that resonates with target audience
  • Strategic Planning: develop long-term advertising plans that align with business goals
  • Brand Management: ensure all advertising materials are consistent with brand messaging
  • Budgeting: manage advertising spend and allocate resources effectively
  • Team Leadership: manage and mentor a team of advertising professionals
  • Communication: effectively communicate advertising strategies and results to stakeholders

How to write an engaging job description for the Advertising Strategist role?

When writing an Advertising Strategist job description, highlight the impact the candidate will have on the company’s growth. Use clear and concise language to describe the responsibilities and qualifications required. Include information about the company culture and any unique perks that could set you apart from other employers in the industry. Be sure to emphasize the importance of creativity and adaptability in this role.

Who does an Advertising Strategist work with on daily basis?

A person with an Advertising Strategist role typically works within the marketing or advertising department of an organization. Their daily interactions involve collaborating with various team members, such as copywriters, graphic designers, account managers, and digital marketers. Depending on the company structure, they may also work closely with sales and product development teams. Advertising Strategists usually report to a Marketing Manager, Advertising Manager, or a higher-level executive like the Chief Marketing Officer (CMO).

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