Content Strategist Job Description
Looking to hire a rockstar Content Strategist for your company? Read more about the role and use the job description template below to attract the best candidates.
Content Strategist: Role Overview
A Content Strategist works to craft and implement a plan for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. They conduct research, analyze data, and collaborate with stakeholders to ensure content meets business goals. A great Content Strategist excels in communication, organization, and creativity.
What Does a Content Strategist Do?
Content Strategists are responsible for creating a roadmap for effective content creation and distribution across multiple platforms. They work closely with content creators to ensure that all content aligns with the brand’s messaging and objectives, while also meeting the needs and preferences of the target audience. Specific examples of their job responsibilities include conducting research to identify content opportunities, developing editorial calendars, overseeing content production, and analyzing the performance of content to make improvements.
How to Write an Engaging Job Description for This Role
When writing a job description for a Content Strategist position, make sure to highlight the key responsibilities and qualifications required for the role. Use clear and concise language that outlines the goals and objectives of the position. Be sure to mention the company’s mission and values to attract candidates who align with the organization’s culture. Finally, make the job description stand out by incorporating a few creative elements that showcase the exciting opportunities and challenges of the role.
Content Strategist Job Description Template
As a Content Strategist, you’ll be responsible for creating and implementing strategies that align with a company’s goals and target audience. You’ll conduct research, develop plans, and oversee the production and distribution of digital and print content. You’ll work with a team of writers, editors, and designers to ensure that all content is engaging, informative, and on-brand. To excel in this role, you should have excellent communication skills, a deep understanding of content marketing, and the ability to adapt to changing trends and technologies.
Your Responsibilities
Skills That Will Help You Succeed in This Role
- Content analysis: Analyzing and evaluating content to enhance it.
- SEO optimization: Creating content that ranks well in search engines.
- Project management: Organizing content projects from start to finish.
- Copywriting: Writing compelling copy for various mediums.
- Marketing strategy: Developing strategies to promote content effectively.
- Branding: Ensuring content aligns with brand values and messaging.
- Market research: Conducting research to understand target audiences.
- Analytics: Measuring and analyzing content performance.
- Collaboration: Working effectively with cross-functional teams.
- Content planning: Developing plans for content initiatives.
Requirements
- 5 years of content strategy experience
- Experience crafting content for multiple channels
- Experience conducting content research and analysis
- Experience developing content strategies for various industries
- Ability to collaborate with cross-functional teams
- Excellent communication and presentation skills
- Strong project management skills
- Knowledge of SEO best practices
- Understanding of user experience principles
- Ability to analyze and interpret data
Ready to Hire the Best Content Strategist?
Beyond Job Description: Verify Candidates' Skills for the Content Strategist Role with Heroify Assessments
Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.
At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.
We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.
We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.
