Digitial Marketing Skills Test
Test summary:
This digital marketing skills test assesses candidates’ practical knowledge and expertise in various digital marketing techniques, including SEO, SEM, email marketing, social media marketing, and content marketing.
By using this test, you can confidently identify top-tier candidates who possess the technical and creative skills necessary to enhance your digital marketing efforts.
At Heroify, we understand that every company, industry, and role is unique. Therefore, we provide tailor-made tests that align with your organization’s specific requirements and the position you are hiring for. Our test includes a comprehensive range of digital marketing questions that simulate real-life business scenarios, ensuring candidates are tested on practical skills rather than just theoretical knowledge.
Covered skills:
- Understanding digital marketing terminology and concepts
- Developing a digital marketing strategy
- Implementing SEO best practices
- Managing paid advertising campaigns (Google Ads, Facebook Ads, etc.)
- Utilizing social media platforms for marketing and engagement
- Creating and distributing content through various channels
- Managing email marketing campaigns
- Leveraging web analytics for data-driven decision making
- Optimizing digital marketing efforts for maximum ROI
Choose this test for the following positions:
- Digital Marketing Manager
- SEO Specialist
- SEM Specialist
- Social Media Manager
- Content Marketing Manager
- Email Marketing Specialist
- Digital Marketing Analyst
- Online Marketing Specialist
- Digital Marketing Coordinator
- Ecommerce Marketing Manager
Discover why data-driven companies choose
Heroify's assessments for candidate evaluation
Smart questions created by experts
Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.
Assessments tailored to your specific needs
At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.
Scientifically-validated tools and methods
We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.
Advanced anti-cheating methods
We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.
Our Digital Marketing skills test relies on the expertise
of experienced industry experts
Alexandra Cote
SaaS Growth Advisor and Content Strategy Consultant
Alexandra Cote
Saas Growth advisor and Content Strategist with high appreciation for SEO and earned media. Experienced as Digital Marketing Manager and Content Consultant for companies from US and EEU. Founder of MKT Odyssey where she helps SaaS companies design their growth strategies.
Kompetencje:
Content Marketing, Growth Marketing
David Kelly
General Manager of AppSumo Originals
David Kelly
Over 12 years of experience in Product Management, and Marketing. Currently runs a $3 million SaaS company, defining strategy, executing ideas and getting results. Additionally, as an executive coach, helped over 100+ startups grow their businesses.
Kompetencje:
Growth Marketing, Marketing Strategy
Kristie Holden
Marketing and Growth Consultant for SaaS and Web3
Kristie Holden
Growth Marketing expert with over 10 years of experience in Canadian market in creating content, campaigns, plannig communication budget and developing marketing strategies. VP of Marketing for Marketcircle and a mentor for Web3/Blockchain/NFT startups.
Kompetencje:
Growth Marketing, Marketing Strategy
Kevin Manley
Product Manager and Marketing Expert
Kevin Manley
Product and marketing leader focused on sustainable product led growth strategy and execution. Experienced in defining brands that convert, engaged and retain users. Mentor and coach for products, experimentation and growth, from NYC.
Kompetencje:
Growth Marketing, Marketing Strategy
Krzysztof Marzec
CEO at DevaGroup. A leading expert in SEO/SEM & Google Analytics.
Krzysztof Marzec
SEO/SEM expert, Google Ads and Google Analytics trainer, academic lecturer, speaker, originator and organizer of semKRK events. Author and co-author of many books, such as: "Google tools for e-commerce", "Internet Marketing in Google", "AdWords and Analytics. Become a certified specialist".
Kompetencje:
Google ADS, SEO
Justyna Bakalarska-Stankiewicz
Best-selling author of "Content Marketing. From Strategy to Results"
Justyna Bakalarska-Stankiewicz
Consultant and business coach. Academic lecturer. Author of professional articles on content marketing and bestsellers, such as "Value marketing" and "Content marketing. From strategy to results".
Kompetencje:
Content Marketing
Mike Korba
CCO & Co-founder at User.com. Marketing automation & growth hacking expert.
Mike Korba
Experienced Digital Marketing practitioner with agency and business background. Trainer, academic lecturer and speaker at many conferences (including: Websummit, SaaStock, Infoshare, Tedx). Marketing Automation expert, also known in the e-marketing industry as an effective Growth Hacker.
Kompetencje:
Email Marketing, Marketing Automation
Katarzyna Baranowska
VP at Fox Strategy. 10+ years of experience in SEO/SEM.
Katarzyna Baranowska
Involved with SEO since 2010 and co-owner of Fox Strategy agency since 2017. Specializations: audit and creating optimization recommendations. She works with local businesses and e-commerce companies. She trains and educates people through workshops and podcasts.
Kompetencje:
SEO
Agata Chmielewska
E-commerce and Online Marketing Consultant.
Agata Chmielewska
For 14 years she has been involved in e-commerce and UX. Agata collaborated with such companies as: Empik Go, Virtualo, Estyl.pl, Willsoor, LokalnyRolnik.pl, Flyspot. An educator (www.achmielewska.com), speaker, host of a FIRMA ON-LINE podcast.
Kompetencje:
Ecommerce, Email Marketing
Konrad Zach
Founder & CEO at thinkHUB. 20+ years of e-commerce experience.
Konrad Zach
eCommerce and marketplace expert. Founder of thinkHUB.pl agency. Experienced in designing, implementing, and developing digital marketing and eCommerce strategies, lecturer and member of the consultative board at Kozminski University, start-up mentor.
Kompetencje:
Ecommerce, Marketing Strategy
Paulina Wiktorska
SEM Expert, Trainer and Consultant, Google Partner Premium 2022.
Paulina Wiktorska
Trainer and Certified Google Ads Specialist, CEO at Wiktorska.pl. Speaker, Lecturer at WSE, author of the book "Adwords360. Catalog of Effective Campaigns" (Pol. Adwords360. Katalog Skutecznych Kampanii). For 13 years she's been working with companies helping them to better understand how their campaigns work and what impact they have on their business.
Kompetencje:
Google ADS
Anna Sikorska
SEO & SEM Analytics Expert. Trainer and lecturer of postgraduate studies.
Anna Sikorska
Since 2005 she has been advising, consulting and supporting clients in understanding Google. Anna pursues a holistic approach to search engine marketing. Expert in Google My Business and local SEO. Trainer and lecturer of postgraduate studies in e-marketing.
Kompetencje:
SEO
Tomasz Stopka
CEO at SEMURAI. Author of "Content Marketing".
Tomasz Stopka
Independent SEO Expert operating under the SEMURAI brand. He specializes in optimizing websites and building content strategy on websites. Author of the "Content Marketing" book and numerous publications in industry media.
Kompetencje:
SEO
Filip Kłodawski
Co-Owner of Animails. Award-winning E-mail Marketing Expert.
Filip Kłodawski
Passionate about emails, mailings and newsletters. Since 2010 he has designed hundreds of mailings, segmented several million subscribers, described a dozen of case studies and won a couple of awards. He loves mentoring and coaching at public speaking events.
Kompetencje:
Email Marketing, Marketing Automation
Karolina Kurcwald
Brand Messaging Strategist and Instructor. Content Marketing Expert.
Karolina Kurcwald
Brand messaging strategist and copywriter for SaaS & B2B tech brands, helping them find and communicate – in English and Polish – what sets them apart from their competition.
Kompetencje:
Content Marketing, Email Marketing
Natalia Charzyńska
Facebook Ads Expert & Author. Consultant, auditor and educator.
Natalia Charzyńska
The author of the book "Professional Facebook Ads". Online marketer and Facebook Ads Expert. She participated in the development of one of the largest home decor online stores in Poland. She conducts advertising audits and consultations on a daily basis.
Kompetencje:
Facebook Ads
Sebastian Heymann
Head of SEO at EACTIVE. Organic Search and Analytics Expert.
Sebastian Heymann
He has been exploring SEO and Internet Analytics since 2011. Sebastian prepared and implemented visibility strategy for the most well-known brands in Poland (woblink.com, przepisy.pl, e-podróżnik.pl). As a Head of SEO he supervises the implementation and direction of activities in the field of positioning websites for demanding brands.
Kompetencje:
SEO
Tomasz Kołkiewicz
CEO at SEO4.net. 15+ years of SEO/SEM experience.
Tomasz Kołkiewicz
He has been involved in positioning and optimization since 2005. An experienced SEO/SEM expert. A proponent of automation and optimization, not only in e-marketing. Speaker of numerous SEO and WordPress conferences.
Kompetencje:
SEO
Agata Skocz
Content Manager & User Intent Specialist.
Agata Skocz
Editor and manager with experience in PR, ATL and BTL. She has been strongly associated with digital content marketing and SEO for several years. Agata creates strategies and content, consults and trains in the field of building visibility and user intent.
Kompetencje:
Content Marketing
Jakub Zięcina
CMO @ Usebouncer.com | Founder & Consultant @ Digital Wizards
Jakub Zięcina
Experienced B2B marketer with an agile bent. Focused on building marketing strategies, demand generation, analytics, funnels and automation processes for SaaS businesses and Software Houses. CEO and consultant for Digital Wizards.
Kompetencje:
B2B Marketing
Ewa Baran
Internet Analyst at OTCF. E-commerce Expert.
Ewa Baran
She has been involved in internet marketing for over 15 years. Ewa started with traditional marketing and market research to move through various areas of SEO&SEM, digital marketing and found her passion in e-commerce and web analytics.
Kompetencje:
Google Analytics, SEO
Mariusz Michalczuk
CEO at Conversion. Google Analytics expert
Mariusz Michalczuk
Founder of the first company in Poland dedicated to web analytics. He has completed hundreds of GA and GTM audits. For over 10 years he has trained more than 2,000 people in trainings, workshops and postgraduate classes in Poland and abroad.
Kompetencje:
Google Analytics, Working with data
Magdalena Urbaniak
Founder of MaxTractor.agency
Magdalena Urbaniak
Strategist, expert in business communication and public relations. Lecturer at DSW, WSB and WSH in Wroclaw and AGH in Krakow. Speaker at TedX and InfoShare, among others. Runs a marketing blog magdaurbaniak.com and a blog about tractors tractormania.pl.
Kompetencje:
Social Media
Dagmara Kokoszka-Lassota
Marketing and sales psychology specialist
Dagmara Kokoszka-Lassota
A certified strategist and expert in marketing and sales psychology. Member of American Marketing Association & The Neuromarketing Science and Business Association (NMSBA). Trainer and lecturer at nationwide events e.g. I love marketing, Social Media in business, Marketing in Culture.
Kompetencje:
Digital Marketing, Social Media
Paulina Wardęga
CEO & co-founder at Heroify. Ecommerce & marketing expert.
Paulina Wardęga
An e-commerce and Digital Marketing expert with 15 years of experience in leading marketing activities in companies like Coffeedesk, Audioteka (LatAm), PIXERS and Netguru. Author and co-author of numerous books and articles dedicated to e-commerce and marketing. Currently focuses on helping companies hire great marketing and sales people based on real skills, not CVs.
Kompetencje:
Analytical Thinking, Aptitude Tests, Attention to details, B2B Marketing, Digital Marketing, Ecommerce, Growth Marketing, Marketing Strategy, Numerical Thinking, Sales
Szymon Florczak
Digital Performance Social Media Expert
Szymon Florczak
Independent consultant in the field of Digital Performance Social Media and marketing in the broad sense. Trainer and author of many publications on advertising in Social Media. On a daily basis, Head of Social Media at MaxROY.agency
Kompetencje:
Facebook Ads, Social Media
Ewa Lang
Digital Marketing & Social Media Expert
Ewa Lang
Digital Marketing Expert with 15 years of experience gained in both agency and business industries. Focused on social media, analytics and data driven content production. Rewarded in many competitions, such as Effie, Kreatura and Golden Arrow.
Kompetencje:
Social Media
Sylwia Dębowska-Lenart
CEO at Lenart Interactive
Sylwia Dębowska-Lenart
Works on brand building and social media communications. Creates social media strategies for SME clients. Online courses instructor, advisor and mentor. She initiated Facebook events and a group for entrepreneurial women.
Kompetencje:
Digital Marketing, Social Media
Sabina Stodolak
User Intent, Content Manager & HR Expert
Sabina Stodolak
Combines HR expertise with e-marketing. Experienced digital and IT recruiter, Content Marketing practitioner in the field of information architecture and user intent. Author of many e-books and guides, certified business and AC&DC trainer, university lecturer and speaker.
Kompetencje:
Analytical Thinking, Aptitude Tests, Attention to details, B2B Marketing, Content Marketing, Digital Marketing, Growth Marketing, HR, Marketing Strategy, Numerical Thinking, SEO
Bartłomiej Kaczmarczyk
sssem.Ninja, Google Analytics & GTM expert
Bartłomiej Kaczmarczyk
Experienced web analyst and performance marketer. Speaker at conferences. He runs a popular YT channel dedicated to Google Analytics, GTM, Google Optimize.
Kompetencje:
Google Analytics
Przemysław Jurkiewicz
Ecommerce Marketing Expert since 2009
Przemysław Jurkiewicz
Certified expert in Google Ads, Analytics, SEO and Marketing Automation. Working in e-marketing since 2009 with particularly strong expertise in the travel industry.
Kompetencje:
B2B Marketing, Ecommerce, Google ADS, Google Analytics
Jarek Siekierski
CEO at DatGrowth. Over 13 years of SEO in Australia and SEA.
Jarek Siekierski
SEO expert for both English-speaking and Asian markets. Helps companies in their international expansion, creator of seoforceo.co and movepage.co projects.
Kompetencje:
SEO
Albert Radomski
Paid Social Media Expert at SalesTube
Albert Radomski
Performance Marketing Expert. He has been involved in Social Media marketing for over 10 years, mainly in the field of strategy building and implementation of paid ad campaigns. Author of widely read guides on optimizing Facebook ads.
Kompetencje:
Facebook Ads
Katarzyna Bronowska
Ecommerce & digital marketing expert
Katarzyna Bronowska
Regional e-commerce manager and independent e-commerce expert. Associated with the industry since 2013, she created LeifheitSklep.pl and dozens of smaller projects. Author of many publications, she educates and supports companies in their online growth.
Kompetencje:
Digital Marketing, Ecommerce
Adrian Andrzejczyk
Head of Analytics at Cube Group
Adrian Andrzejczyk
Data driven marketer. For over 10 years he has been advising companies on how to use data to scale and grow their businesses. High Performance Marketing Expert. Author of the book "SEO marketing." Public speaker, postgraduate lecturer.
Kompetencje:
Google Analytics
Jacek Dziura
Head of Marketing at Future Mind
Jacek Dziura
More than 10 years of experience in marketing and ecommerce. Worked for Grupa iCEA, Tpay, FIBARO, Digitree Group, Booking.com. Marketing Director of the Year for 2020/2021. Conference speaker, lecturer.
Kompetencje:
B2B Marketing, Ecommerce, Growth Marketing, Marketing Strategy
Paweł Bęczkowski
Over 10 years of experience in web analytics
Paweł Bęczkowski
Google Analytics consultant, Google Tag Manager and Campaign Manager specialist. Implements analytical tools, advises companies on interpreting data and increasing conversions of their websites. He conducts A/B testing, and with his experience in SEO, analytically supports organic traffic acquisition.
Kompetencje:
Google Analytics
Robert Poslajko
Marketing & New Business Director at Axence, Owner of adLIONS agency
Robert Poslajko
B2B marketing strategist and long-time manager at technology companies. Focuses on creating marketing and sales strategies, building communities and developing markets and new products. Founder of the educational initiative "Akademia IT".
Kompetencje:
B2B Marketing, Marketing Strategy
Piotr Bortkiewicz
Head of Ads NPROFIT | Google Ads, Facebook Ads Expert
Piotr Bortkiewicz
Google Ads and Facebook Ads expert, conference speaker, author of webinars. Runs Facebook Ads campaigns for Coccodrillo brand on the Polish and foreign markets.
Kompetencje:
Facebook Ads, Google ADS
Wojciech Krawiec
Lawyer, legal services for ecommerce
Wojciech Krawiec
Lawyer, attorney. Specialises in personal data protection and data security, ecommerce law. Cooperates with IT industry and startups, represents ecommerce and digital companies. Partner at Lassota Krawiec sp.j.
Kompetencje:
Ecommerce, Email Marketing
Michał Grzebyk
Head of PR & Content Marketing | ContentHouse
Michał Grzebyk
Educated as a Polish philologist-editor. Chose a career as a PR and content marketing specialist. Theorist and practitioner of marketing activities. Since 2010 professionally engaged in creating marketing content and communication strategies for brands and institutions.
Kompetencje:
Content Marketing
Piotr Kawka
Head of Growth Marketing @ Coffeedesk
Piotr Kawka
Experienced Performance Marketer and Growth Hacker. He has been associated with agencies for many years and has led activities with varied budgets for different groups of clients. For several years he has been performing growth hacking tasks for ecommerce.
Kompetencje:
Google ADS, Google Analytics Paulina Wardęga
CEO & co-founder at Heroify. Ecommerce & marketing expert.
Paulina Wardęga
An e-commerce and Digital Marketing expert with 15 years of experience in leading marketing activities in companies like Coffeedesk, Audioteka (LatAm), PIXERS and Netguru. Author and co-author of numerous books and articles dedicated to e-commerce and marketing. Currently focuses on helping companies hire great marketing and sales people based on real skills, not CVs.
Kompetencje:
Analytical Thinking, Aptitude Tests, Attention to details, B2B Marketing, Digital Marketing, Ecommerce, Growth Marketing, Marketing Strategy, Numerical Thinking, Sales
Urszula Zajdel
Senior Business Development Manager
Urszula Zajdel
Sales Manager with over 7 years of experience in international B2B sales, new business development, and account management. Responsible for managing the full sales cycle from prospecting to closing, further upselling, and improving customer experience.
Kompetencje:
Sales
Dominik Łukasiński
sales&business development lead @justjoin.it
Dominik Łukasiński
Salesman & sales manager with extensive startup and early-stage business experience. Practical knowledge in B2B, B2C & selling to the public sector.
Kompetencje:
Sales
Natalia Rytel
Sales expert for IT | Salesforce
Natalia Rytel
15+ years in sales of various IT products, services and solutions (e.g. Salesforce). Fully responsible for a whole sales cycle- from marketing and lead generation through pipeline management and post sales activities. Expert in building and leading sales teams, projects and accounts.
Kompetencje:
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