B2B Marketing Skills Test

Test summary:

This B2B Marketing skills test assesses candidates’ practical knowledge and expertise in developing and executing marketing strategies that target other businesses, rather than consumers.

By using this test, you can confidently identify top-tier candidates who possess the technical and creative skills necessary to enhance your B2B marketing efforts.

At Heroify, we understand that every company, industry, and role is unique. That’s why we provide tailor-made tests that align with your organization’s specific requirements and the position you are hiring for. Our B2B Marketing test includes a comprehensive range of questions that simulate real-life business scenarios, ensuring candidates are tested on practical skills rather than just theoretical knowledge.

Covered skills:

  • Understanding B2B marketing terminology and concepts
  • Developing a B2B marketing strategy
  • Identifying target audiences and buyer personas
  • Creating engaging and valuable content for B2B buyers
  • Utilizing various marketing channels for lead generation
  • Implementing account-based marketing techniques
  • Managing and nurturing leads through the sales funnel
  • Measuring and analyzing marketing performance
  • Optimizing B2B marketing efforts for maximum ROI

Choose this test for the following positions:

  • B2B Marketing Manager
  • B2B Marketing Specialist
  • B2B Content Marketer
  • B2B Account Executive
  • B2B Product Marketing Manager
  • B2B Marketing Analyst
  • B2B Social Media Strategist
  • B2B Brand Manager
  • B2B Email Marketing Specialist
  • B2B Marketing Consultant
Email marketing skills test

Test type
Job specific

15 min



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Heroify's assessments for candidate evaluation

Smart questions created by experts

Our questions are designed to assess candidates' actual skills in real-world business situations. We don't quiz on definitions or irrelevant facts that can be found easily online. Additionally, all questions are evaluated by experts with diverse experience and regularly updated, ensuring they measure precisely what you need.

Assessments tailored to your specific needs

At Heroify, we don't use pre-made assessments. Instead, we customize each assessment to meet your specific needs. We analyze your job offer to identify the skills that should be tested and include a diverse set of questions to ensure that the assessment is not only effective, but also captivating for candidates.

Scientifically-validated tools and methods

We work with psychometricians, work psychologists, and experts in artificial intelligence to ensure the maximum effectiveness, reliability, and objectivity of our assessments.

Advanced anti-cheating methods

We ensure that all candidates have equal opportunities to showcase their skills by using modern and user-friendly anti-cheating methods. The integrity and honesty of the results are guaranteed by measures such as question copying prevention and alerts that inform of window switching, among others techniques.

Our B2B Marketing skills test relies on the expertise
of experienced industry experts

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