Technical SEO Specialist Job Description
Looking to hire a rockstar Technical SEO Specialist for your company? Read more about the role and use the job description template below to attract the best candidates.
Technical SEO Specialist: role overview
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Technical SEO Specialist job description template
As a Technical SEO Specialist, you will be responsible for optimizing website architecture and implementing technical strategies to improve website performance and search engine rankings. You will also conduct keyword research, analyze data, and provide recommendations for on-page optimization. Your expertise in HTML, CSS, and JavaScript will be utilized for troubleshooting and enhancing website UX/UI. An exceptional Technical SEO Specialist should possess strong analytical skills, attention to detail, and a passion for staying up-to-date with the latest SEO trends and algorithms. Join our team and take your technical SEO skills to the next level!
Your responsibilities
- Conduct thorough technical SEO audits of websites to identify areas for improvement and provide recommendations for optimization
- Implement technical SEO best practices, including optimizing website structure and code, improving website speed and performance, and ensuring mobile-friendliness
- Collaborate with content teams to ensure that content is optimized for search engines and aligned with SEO strategies
- Monitor and analyze website traffic, rankings, and other metrics to identify opportunities for improvement and track progress over time
- Stay up-to-date with the latest trends and best practices in technical SEO and search engine algorithms
- Work closely with development teams to implement technical SEO changes and ensure that website updates don’t negatively impact SEO performance
- Create and maintain technical SEO documentation and guidelines for internal teams and stakeholders
- Provide technical SEO support and guidance to other members of the marketing team as needed
Requirements
- Experience with site architecture and HTML markup
- Familiarity with technical SEO tools like Screaming Frog
- Ability to troubleshoot and debug SEO issues
- Proficiency in optimizing site speed and performance
- In-depth knowledge of schema markup
- Understanding of server and hosting configurations
- Expertise in URL structure and redirect management
- Understanding of search engine algorithms and updates
- Experience with international and multilingual SEO
- Knowledge of SEO for different CMS platforms
Frequently asked questions
What does a Technical SEO Specialist do?
The role of a Technical SEO Specialist is to optimize a website’s technical aspects to improve its ranking and visibility in search engines. Their job responsibilities include analyzing website performance, identifying technical issues, and implementing solutions aimed at enhancing website speed, navigation, and user experience. Examples of their work include optimizing website structure, improving site speed, creating sitemaps, and implementing structured data markup. A Technical SEO Specialist also collaborates with other teams to ensure effective content optimization strategies that align with business objectives.
What skills make a great Technical SEO Specialist?
- Keyword Research: Identifying valuable search terms.
- Site Audit: Analyzing website for technical performance issues.
- On-page Optimization: Ensuring content meets search engine requirements.
- Link Building: Acquiring backlinks to increase website authority.
- Analytics: Analyzing and interpreting website data.
- Schema Markup: Adding structured data for enhanced search results.
- Mobile Optimization: Ensuring website is mobile-friendly.
- Content Strategy: Developing and executing content plan.
- Technical Troubleshooting: Diagnosing and resolving website issues.
- SEO Tools: Utilizing industry tools for data analysis and optimization.
How to write an engaging job description for the Technical SEO Specialist role?
When writing a job description for a Technical SEO Specialist role, it’s important to clearly outline the required technical skills and experience, as well as the expected outcomes of the role. Highlight the unique challenges and opportunities of the position to showcase the potential for growth and development. Be sure to use clear and concise language to attract the most qualified candidates for the job.
Who does a Technical SEO Specialist work with on daily basis?
A Technical SEO Specialist typically works within an organization’s marketing or digital department, collaborating closely with content creators, web developers, and other marketing professionals. They usually report to an SEO Manager, Digital Marketing Manager, or Marketing Director, depending on the specific structure of the organization. This role involves regular interaction with team members across various departments to ensure that the company’s website is optimized for search engine visibility and rankings.
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