Performance Marketing Manager Job Description

Looking to hire a rockstar Performance Marketing Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Performance Marketing Manager: role overview

A Performance Marketing Manager should be adept at managing campaigns across multiple channels and platforms, demonstrating a strong analytical and strategic mindset. They should have experience in developing and executing effective marketing strategies, as well as the ability to analyze and optimize performance metrics. Excellent communication skills and a deep understanding of consumer behavior are also important qualities for this role.

Performance Marketing Manager job description template

As a Performance Marketing Manager, you’ll be responsible for driving growth and revenue through effective digital marketing campaigns. You’ll work closely with cross-functional teams to develop and implement strategies that optimize performance across multiple channels, including PPC, SEO, social media, and email. You’ll analyze data and provide insights to improve ROI and increase conversions. The ideal candidate should have a proven track record in performance marketing, be data-driven, and possess excellent communication skills. If you’re passionate about driving results and thrive in a fast-paced, dynamic environment, we’d love to hear from you!

Your responsibilities

Develop and implement performance marketing campaigns to acquire, engage, and retain customers.
Analyze and report on campaign performance, using data to optimize campaigns and improve ROI.
Manage and optimize paid search, social media, and display advertising campaigns.
Collaborate with cross-functional teams, including creative, product, and analytics teams.
Stay up-to-date with industry trends and emerging technologies, and identify new opportunities to drive growth.
Lead A/B testing and experimentation to improve campaign performance and user experience.
Manage relationships with external partners, including agencies and vendors.
Develop and manage budgets, forecasts, and KPIs for performance marketing initiatives.
Provide thought leadership and guidance on performance marketing best practices to the broader marketing team.

Requirements

3 years of experience in digital marketing
Strong analytical skills
Expertise in performance marketing channels
Experience managing large advertising budgets
Proven ability to drive ROI and revenue growth
Experience with A/B testing and optimization
Familiarity with marketing automation tools
Excellent communication and collaboration skills
Experience working in fast-paced environments
Ability to adapt to changing market conditions

Frequently asked questions

What does a Performance Marketing Manager do?

A Performance Marketing Manager is responsible for developing and executing performance-driven marketing campaigns across various channels. They analyze data to optimize marketing strategies and ensure maximum ROI. Specifically, this can include managing digital ad campaigns, implementing A/B testing, conducting market research, and collaborating with cross-functional teams. For example, a Performance Marketing Manager may oversee a social media ad campaign and adjust targeting based on performance data to increase conversions. Overall, their goal is to drive revenue and growth through efficient and effective marketing initiatives.

What skills make a great Performance Marketing Manager?

Performance Analysis: Analyzing data to track performance metrics.
Campaign Management: Managing advertising campaigns from start to finish.
ROI Optimization: Optimizing return on investment for campaigns.
A/B Testing: Testing different versions of advertising to determine effectiveness.
Analytics Tools: Familiarity with tools such as Google Analytics.
Team Management: Managing a team of marketing professionals.
Communication: Effectively communicating with clients and team members.
Market Research: Conducting research to stay up to date with market trends.
Conversion Rate Optimization: Improving conversion rates for advertising campaigns.
Strategic Planning: Developing and implementing strategic marketing plans.

How to write an engaging job description for the Performance Marketing Manager role?

To attract top talent for the Performance Marketing Manager role, it’s important to write an engaging job description that highlights the key responsibilities and requirements of the position. Be clear about the company culture and values and explain how the candidate will contribute to the overall business goals. Make sure to include specific skills and experience required, and emphasize any unique perks or benefits that may appeal to potential candidates.

Who does a Performance Marketing Manager work with on daily basis?

A Performance Marketing Manager typically works within the marketing department of an organization, collaborating closely with various team members such as digital marketing specialists, content creators, designers, data analysts, and product teams. They usually report to a senior marketing leader, such as a Director or Vice President of Marketing, or directly to the Chief Marketing Officer (CMO). They may also work closely with cross-functional teams, including sales, customer success, and product development, to achieve the organization’s goals and targets.

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Performance Marketing Manager Job Description

Performance Marketing Manager: role overview