Email Campaign Manager Job Description
Looking to hire a rockstar Email Campaign Manager for your company? Read more about the role and use the job description template below to attract the best candidates.
Email Campaign Manager: role overview
An Email Campaign Manager oversees the execution of email campaigns, including creation, distribution, and analysis. A successful candidate should have experience with email marketing platforms, HTML/CSS coding, and A/B testing. Effective communication and project management skills are also necessary for success in this role.
Email Campaign Manager job description template
As an Email Campaign Manager, you’ll be responsible for creating and executing email marketing campaigns to increase customer engagement and drive revenue. Your duties will include developing email marketing strategies, building email lists, creating engaging content, and analyzing campaign performance. You’ll work closely with other marketing professionals to ensure that campaigns are on brand and aligned with overall business goals. The ideal candidate will have experience with email marketing platforms, a strong attention to detail, and a passion for driving results through effective email campaigns.
Your responsibilities
- Develop and execute email marketing campaigns, including writing copy, designing graphics, creating landing pages, and setting up automation workflows.
- Analyze and report on email marketing performance metrics, such as open rates, click-through rates, conversion rates, and ROI.
- Segment email lists based on subscriber behavior, demographics, and preferences to increase engagement and drive conversions.
- Collaborate with other departments, such as sales and product, to develop email campaigns that align with business goals and target specific audiences.
- Stay up-to-date with email marketing best practices and industry trends to continually improve campaign performance and effectiveness.
- Manage the email marketing calendar and ensure campaigns are delivered on time and within budget.
- Ensure email campaigns comply with legal and regulatory requirements, such as CAN-SPAM and GDPR.
- Work with email service providers and other marketing tools to optimize email marketing efforts.
- Provide strategic recommendations for improving email marketing campaigns based on data analysis and industry knowledge.
Requirements
- Proven email marketing track record
- Database management and segmentation experience
- Knowledge of email automation tools
- Expertise in email campaign analytics
- Proficiency in HTML and CSS
- Familiarity with email compliance regulations
- A/B testing and optimization skills
- Understanding of customer segmentation
- Excellent written and verbal communication skills
- Ability to work collaboratively with cross-functional teams
Frequently asked questions
What does an Email Campaign Manager do?
Email Campaign Managers are responsible for creating and executing email marketing campaigns that align with a company’s overall marketing goals. Their duties include designing email templates, segmenting email lists, creating engaging content, analyzing campaign performance metrics, and optimizing campaigns for better results. For example, an Email Campaign Manager might design a welcome series for new subscribers, promote a sale or event, or nurture leads through a drip campaign. Ultimately, their goal is to drive higher engagement, conversions, and revenue through effective email marketing.
What skills make a great Email Campaign Manager?
- Email Marketing: Creating and executing email campaigns to drive engagement and revenue
- Segmentation: Identifying target audiences and segmenting them for personalized messaging
- Automation: Developing automated campaigns to deliver timely and relevant messages
- Analytics: Analyzing campaign performance and optimizing based on data insights
- List Management: Managing subscriber lists and ensuring compliance with regulations
- Copywriting: Writing compelling email copy that drives clicks and conversions
- A/B Testing: Conducting split tests to optimize subject lines, content, and CTAs
- Design: Creating visually appealing email templates that align with brand guidelines
- CRM Integration: Integrating email campaigns with customer relationship management systems
- HTML/CSS: Understanding email design best practices and coding emails for optimal rendering
How to write an engaging job description for the Email Campaign Manager role?
When crafting an Email Campaign Manager job description, it’s important to clearly outline the responsibilities and requirements of the role. Highlight the skills needed for success, such as strong communication and analytical abilities, and emphasize the opportunity for growth within the company. To attract top talent, showcase the benefits of the position, such as competitive salary and a dynamic work environment.
Who does an Email Campaign Manager work with on daily basis?
A person with an Email Campaign Manager role works closely with various teams within an organization, such as marketing, sales, and creative departments, to plan and execute email marketing campaigns. They typically belong to the marketing department and report directly to a higher-level marketing manager, such as a Digital Marketing Manager or a Marketing Director. They may also collaborate with content creators, designers, and data analysts to optimize the effectiveness of email campaigns.
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