Content Marketing Manager Job Description

Looking to hire a rockstar Content Marketing Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Content Marketing Manager: role overview

The Content Marketing Manager role requires exceptional communication skills, creativity, and a strategic mindset. A great candidate should have extensive experience in developing and executing successful content strategies, ability to work cross-functionally, and a strong understanding of market trends. They should be able to analyze data and adjust campaigns to achieve business objectives.

Content Marketing Manager job description template

As a Content Marketing Manager, you’ll be responsible for creating and executing a comprehensive content strategy that aligns with our business goals. You’ll work closely with various teams to develop engaging content that resonates with our target audience, including blog posts, social media content, videos, and more. You’ll also be responsible for tracking and analyzing metrics to continuously improve the effectiveness of our content. The ideal candidate is a creative thinker with excellent communication and project management skills, who’s passionate about crafting compelling stories and delivering measurable results.

Your responsibilities

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Requirements

5 years of experience in content marketing
Strong analytical skills for measuring ROI
Expert knowledge of SEO and CMS platforms
Excellent communication and interpersonal skills
Proven track record of developing successful campaigns
Ability to lead and manage a team of content creators
Experience with social media marketing
Ability to stay up-to-date with industry trends
Experience in creating and executing content strategy
Strong writing and editing skills

Frequently asked questions

What does a Content Marketing Manager do?

A Content Marketing Manager is responsible for developing and executing a company’s content marketing strategy. They create engaging content that attracts and retains customers, and drives brand awareness and lead generation. This includes developing blog posts, social media content, email campaigns, video content, and more. A successful Content Marketing Manager should be able to analyze data and adjust the strategy accordingly. For example, they may use data to identify which types of content perform best on specific platforms, or to determine the optimal frequency for email campaigns.

What skills make a great Content Marketing Manager?

SEO: Optimize content for search engine visibility
Copywriting: Create compelling and persuasive messaging
Analytics: Analyze data to inform content strategy and performance
Project Management: Manage content development process
Social Media: Utilize social media platforms for content distribution
Content Strategy: Develop and execute a content strategy aligned with business goals
Leadership: Motivate and manage content team
Creative: Conceptualize and develop innovative content ideas
Communication: Communicate effectively with cross-functional teams
Brand Awareness: Increase brand visibility through content marketing

How to write an engaging job description for the Content Marketing Manager role?

When writing a Content Marketing Manager job description, it’s important to highlight the key responsibilities, required skills and qualifications, and company culture. Be specific about the type of content the candidate will create and how it aligns with the company’s goals. Use clear language and avoid jargon to ensure the job ad is accessible to a wider audience. Lastly, include opportunities for growth and development to attract top talent.

Who does a Content Marketing Manager work with on daily basis?

A Content Marketing Manager typically works within the marketing department of an organization. They collaborate on a daily basis with various team members, including content creators, graphic designers, social media managers, digital marketers, SEO specialists, and marketing analysts. They may also work closely with sales and product development teams to ensure that the content strategy aligns with the company’s goals and objectives. The Content Marketing Manager usually reports to the Marketing Director or the Head of Marketing, and in some cases, they may report directly to the Chief Marketing Officer or the Vice President of Marketing.

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Content Marketing Manager Job Description

Content Marketing Manager: role overview