Hire SEO specialists who understand site architecture, crawlability, and technical optimisation — not just keywords.
Certifications and buzzwords don't prove someone can diagnose a crawl budget
issue or fix an indexation problem.
Use our 15-minute, scenario-based test to see
how candidates handle real technical SEO challenges - before you commit to interviews or
a hire.
Why Test Technical SEO?
Technical SEO is the foundation of organic visibility. Without it, even the
best content never reaches your audience.
The problem? Many candidates can
talk about SEO theory but can't troubleshoot a real technical issue. Heroify helps you
separate the talkers from the doers.
Without Testing
What you risk
- Critical pages not being indexed because technical issues go undiagnosed
- Wasted crawl budget on duplicate or low-value pages
- Site migrations that destroy months of organic growth
- Slow page speed and poor Core Web Vitals hurting rankings
With 
What you gain
- SEO hires who can audit a site and prioritise the fixes that actually move the needle
- Proper site architecture that scales with your business
- Faster identification and resolution of indexation and crawling issues
- Fewer costly mistakes during site migrations and redesigns
When to Test Technical SEO?
Use this test when the role requires:
- Auditing and improving site crawlability and indexation
- Managing site architecture and internal linking strategies
- Diagnosing and fixing Core Web Vitals and page speed issues
- Handling site migrations, redirects, and canonical tags
- Working with tools like Google Search Console, Screaming Frog, or Ahrefs
- Collaborating with developers on technical SEO implementations
Rule of thumb: If "technical SEO," "site audit," or "search console" appears in your job description, use this test.
Who Should Take This Test?
Technical SEO is essential for roles focused on organic search performance, site health, and search engine visibility.
SEO Specialists
managing day-to-day technical optimisation and audits
SEO Managers
leading SEO strategy and overseeing technical implementations
Technical SEO Analysts
deep-diving into crawl data, logs, and indexation issues
Digital Marketing Managers
overseeing organic search as part of a broader digital strategy
Content Strategists
ensuring content is structured for search engine discoverability
Web Developers
implementing SEO-friendly architecture and structured data
Growth Marketers
leveraging organic search as a scalable acquisition channel
What Does The Technical SEO Test Measure?
The Technical SEO test shows how candidates:
Diagnose crawling and indexation problems from real-world signals
Optimise site architecture, internal linking, and URL structures
Handle redirects, canonical tags, and duplicate content correctly
Prioritise technical fixes based on their impact on organic visibility
Our methodology is validated by I/O psychologists and based on decades of research into cognitive assessment. Each question is designed to reveal how candidates think, not just what they know.
How It Works
We don't use textbook definitions or multiple-choice trivia.
Our
test presents realistic technical SEO scenarios — crawl reports, indexation issues, and
site architecture decisions — requiring candidates to diagnose problems and recommend
solutions, just like they would on the job.
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Takes 10-15 minutes, not half an hour
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Realistic work-like scenarios
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Balanced difficulty that actually differentiates candidates
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Scientifically validated
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Mobile-friendly, candidates can take it anywhere
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Benchmarking results against real candidates in similar roles
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Cheat-resistant signals based on behaviour patterns, e.g. unusual speed or tab-switching
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Candidates don't feel "examined". They feel challenged — in a good way
After a site migration, you notice that 40% of your top-ranking pages are returning 404 errors in Google Search Console. The old URLs were not redirected to the new URL structure. What is your immediate priority?
Select one answer:
Stop reading scores. Start reading insights that help you decide
Heroify doesn't leave you with a raw score.
You get clear,
AI-interpreted insights explaining how results translate to on-the-job
performance.
Generic assessment
Generic: "Scored 70% on Technical SEO"
Heroify insight
Heroify: "This candidate understands crawlability and indexation well and can handle routine technical audits, but may need guidance on complex migration planning and advanced log file analysis."
- Identify and fix crawlability issues that block search engine access.
- Structure sites for optimal internal linking and page authority distribution.
- Handle migrations and URL changes without losing organic traffic.
- Prioritise technical fixes based on their real impact on rankings.
- Use tools like Search Console and Screaming Frog effectively.
- Communicate technical issues clearly to developers and stakeholders.
Compare with other candidates
Plus:
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Specific interview questions to explore deeper, tailored to their results.
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Comparison dashboard to see all candidates side-by-side
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Red flags if suspicious behaviour is detected
This lets you:
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Focus interviews on real strengths and risks—not small talk
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Compare candidates on thinking quality, not confidence level
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Spot gaps early and avoid mis-hires
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Make faster decisions with actual data
96% Positive Feedback From Candidates
Candidates consistently describe Heroify tests as:
"Finally, a test that lets me show what I can do"
"Questions felt like actual job situations"
"Way better than boring personality quizzes"
Every candidate receives instant feedback on strengths and growth areas, so even rejected applicants leave with something valuable — and your employer brand benefits.
GDPR Compliant
Enterprise-grade security
Validated by I/O Psychologists
Science-backed assessments
AI-Enhanced Scoring
Faster, fairer results
Ready to Test Technical SEO?
Stop guessing. Start using data to identify SEO specialists who can actually diagnose and fix the issues that matter.