Skip to main content
Prospecting test

Hire salespeople who fill pipelines — not just send emails into the void.

A confident pitch in an interview doesn't prove someone can find and qualify real opportunities.
Use our 15-minute, scenario-based test to see how candidates research prospects, craft outreach, and qualify leads — before you commit to interviews or a hire.

Business Impact

Why Test Prospecting Skills?

Prospecting is the engine of your sales pipeline. Without it, even the best closers have nothing to close.

The problem? Interviews test charm, not hustle. You can't tell from a conversation whether someone will actually do the research, write the outreach, and follow up consistently. Heroify helps you see it early.

Without Testing

What you risk

  • Reps who wait for leads instead of generating them
  • Low-quality outreach that damages your brand and gets ignored
  • A pipeline full of unqualified leads that waste your closers' time
  • Missed targets because prospecting activity is inconsistent

With Heroify

What you gain

  • Reps who proactively identify and pursue high-value opportunities
  • Personalised outreach that gets replies, not spam reports
  • A consistently healthy pipeline with properly qualified leads
  • Predictable revenue growth because prospecting never stops
predictive power

When to Test for Prospecting Skills?

Use this test when the role requires:

  • Identifying and researching potential customers or accounts
  • Crafting personalised cold outreach (email, phone, LinkedIn)
  • Qualifying leads based on fit, budget, and timing
  • Building and maintaining a consistent outreach cadence
  • Using CRM tools and sales intelligence platforms effectively
  • Handling rejection and staying motivated through low response rates

Rule of thumb: If "business development," "lead generation," or "pipeline building" appears in your job description, use this test.

Target roles

Who Should Take This Test?

Prospecting skills are critical for any role responsible for generating new business opportunities and keeping the sales pipeline healthy.

Sales Development Representatives (SDRs)

generating qualified meetings for account executives

Business Development Representatives (BDRs)

identifying new market opportunities and partnerships

Account Executives

self-sourcing pipeline alongside inbound leads

Inside Sales Representatives

prospecting and closing deals remotely

Recruitment Consultants

sourcing candidates and winning new client accounts

Partnership Managers

identifying and reaching out to potential partners

Lead Generation Specialists

building targeted prospect lists and running outreach campaigns

Junior sales roles

with strong research skills and persistence

Our methodology

What Does The Prospecting Test Measure?

The Prospecting test shows how candidates:

Research and prioritise prospects based on fit and potential value

Craft personalised outreach that earns attention and replies

Qualify leads accurately using the right discovery questions

Plan and maintain consistent follow-up without being intrusive

Our methodology is validated by I/O psychologists and based on decades of research into cognitive assessment. Each question is designed to reveal how candidates think, not just what they know.

15 MINUTES. REALISTIC SCENARIOS. CLEAR INSIGHTS.

How It Works

We don't use sales theory quizzes or textbook definitions.

Our test presents realistic prospecting scenarios requiring candidates to research accounts, craft outreach, and make qualification decisions — just like they would on the job.

  • Takes 10-15 minutes, not half an hour

  • Realistic work-like scenarios

  • Balanced difficulty that actually differentiates candidates

  • Scientifically validated

  • Mobile-friendly, candidates can take it anywhere

  • Benchmarking results against real candidates in similar roles

  • Cheat-resistant signals based on behaviour patterns, e.g. unusual speed or tab-switching

  • Candidates don't feel "examined". They feel challenged — in a good way

Part 1: Prospecting Question: 7 of 11
08:32

You've identified a target account. The VP of Operations recently posted on LinkedIn about struggling with supply chain delays. Your product helps optimise logistics. What is the most effective opening for your cold email?

Select one answer:

Reference their LinkedIn post about supply chain challenges and briefly explain how you've helped similar companies reduce delays
Introduce your company and list all the features of your logistics platform
Ask if they have 15 minutes for a quick call this week to discuss their needs
Send a generic case study about your product and ask them to review it
WHAT YOU GET

Stop reading scores. Start reading insights that help you decide

Heroify doesn't leave you with a raw score.

You get clear, AI-interpreted insights explaining how results translate to on-the-job performance.

Generic assessment

Generic: "Scored 71% on Prospecting"

Heroify insight

Heroify: "This candidate writes compelling, personalised outreach and qualifies leads effectively, but may spend too long researching accounts before making first contact."

Prospecting
92
Your candidates' average 49
Time to Complete
16m ↑ +32.0%
Questions
11/11
Area Score
Prospect research and prioritisation High
Cold outreach and personalisation High
Lead qualification and discovery High
Result Comment
Tomek has a very high level of prospecting skills. Individuals with similar scores typically:
  • Identify high-potential accounts quickly using the right signals.
  • Write outreach that feels personal and earns replies, not deletes.
  • Ask the right qualification questions to separate real opportunities from dead ends.
  • Maintain a disciplined follow-up cadence without being pushy.
  • Use CRM and sales tools efficiently to stay organised at scale.
  • Keep pipeline activity consistent even when current deals are progressing well.

Compare with other candidates

Candidate percentile distribution chart

Plus:

  • Specific interview questions to explore deeper, tailored to their results.

  • Comparison dashboard to see all candidates side-by-side

  • Red flags if suspicious behaviour is detected

This lets you:

  • Focus interviews on real strengths and risks—not small talk

  • Compare candidates on thinking quality, not confidence level

  • Spot gaps early and avoid mis-hires

  • Make faster decisions with actual data

WHY CANDIDATES LIKE IT

96% Positive Feedback From Candidates

Candidates consistently describe Heroify tests as:

Challenging but fun

"Finally, a test that lets me show what I can do"

Relevant to real work

"Questions felt like actual job situations"

More engaging than standard tests

"Way better than boring personality quizzes"

Every candidate receives instant feedback on strengths and growth areas, so even rejected applicants leave with something valuable — and your employer brand benefits.

GDPR Compliant

Enterprise-grade security

Validated by I/O Psychologists

Science-backed assessments

AI-Enhanced Scoring

Faster, fairer results

START HIRING SMARTER TODAY

Ready to Test Prospecting Skills?

Stop guessing. Start using data to identify salespeople who will consistently fill your pipeline with qualified opportunities.

TRY THIS TEST Learn more