Marketing Automation Manager Job Description

Looking to hire a rockstar Marketing Automation Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Marketing Automation Manager: role overview

The Marketing Automation Manager is an expert in leveraging technology to develop and execute successful marketing campaigns. They lead cross-functional teams to design, implement, and optimize automated campaigns that increase engagement, drive revenue, and improve customer satisfaction. Ideal candidates possess strong analytical skills, a passion for innovation, and a deep understanding of marketing automation platforms.

Marketing Automation Manager job description template

As a Marketing Automation Manager, you’ll be responsible for designing and implementing automated marketing campaigns that increase lead generation, customer engagement, and revenue growth. You’ll collaborate with cross-functional teams to determine the best marketing automation strategies that align with business goals and drive ROI. You’ll also monitor and analyze campaign performance, identify areas for improvement, and optimize campaigns to increase conversions. The ideal candidate will have a strong understanding of marketing automation tools, excellent analytical skills and the ability to work in a fast-paced environment. Join us to make a significant impact on our business and grow your career as a Marketing Automation Manager.

Your responsibilities

Develop and implement marketing automation strategies, campaigns, and initiatives that align with the company’s overall marketing objectives.
Create and manage email marketing campaigns, including list segmentation, email design, content creation, and campaign analysis.
Manage and optimize marketing automation platforms, such as Marketo, Eloqua, or HubSpot, to ensure effective lead nurturing, scoring, and attribution.
Collaborate with cross-functional teams, including sales, product, and content teams, to create integrated campaigns that drive engagement, conversion, and retention.
Analyze and report on campaign performance metrics, such as conversion rates, open rates, click-through rates, and ROI, and use insights to optimize future campaigns.
Stay up-to-date with the latest marketing automation trends, best practices, and technologies, and continuously improve the company’s marketing automation capabilities.
Provide training and support to other marketing and sales professionals on how to effectively use marketing automation tools and strategies.
Manage and oversee marketing automation vendors and agencies, as needed, to ensure quality and timely delivery of services.
Collaborate with IT and other technical teams to ensure seamless integration of marketing automation platforms with other systems, such as CRM, CMS, and analytics tools.

Requirements

Minimum 3 years experience in marketing automation
Expert in Marketo or Eloqua
Experience with lead scoring and nurturing
Experience with CRM, preferably Salesforce
Ability to analyze data and report on campaign performance
Experience with A/B testing and optimization
Knowledge of HTML and CSS for email and landing page templates
Excellent communication and project management skills
Ability to work independently and in a team environment
Well-versed in current marketing automation trends and best practices

Frequently asked questions

What does a Marketing Automation Manager do?

A Marketing Automation Manager is responsible for optimizing and streamlining marketing campaigns through the use of automation software. They work closely with marketing teams to ensure seamless integration and execution of campaigns. Specific responsibilities include developing and managing automated email campaigns, lead generation strategies, and analytics reporting. For example, a Marketing Automation Manager may create an automated lead nurturing campaign that sends targeted emails based on a prospect’s behavior on a website. They may also use analytics to track the success of campaigns and adjust tactics accordingly.

What skills make a great Marketing Automation Manager?

Marketing Automation Platform (MAP) Management – Proficient in handling the platform that automates marketing processes.
Email Marketing – Skilled in creating, executing, and optimizing email marketing campaigns.
Lead Scoring – Experienced in identifying and prioritizing leads based on their behavior and demographics.
Campaign Analysis – Proficient in analyzing campaign performance and making data-driven decisions.
CRM Integration – Skilled in integrating marketing automation platform with CRM tools for better lead management.
Marketing Analytics – Experienced with analyzing marketing data and presenting insights to stakeholders.
Content Marketing – Skilled in creating and promoting content to generate leads and build brand awareness.
Marketing Operations – Experienced in streamlining marketing processes and optimizing workflow.
Marketing Automation Strategy – Proficient in developing and implementing marketing automation strategies.
Team Management – Skilled in managing and leading a team of marketing automation professionals.

How to write an engaging job description for the Marketing Automation Manager role?

To attract top Marketing Automation Manager candidates, job descriptions should focus on highlighting the position’s responsibilities, company culture, and opportunities for growth. Providing clear insight into the skills and experience required, as well as the role’s impact within the organization, will help attract the right candidates for the job.

Who does a Marketing Automation Manager work with on daily basis?

A person with a Marketing Automation Manager role typically works within the marketing department of an organization. They collaborate daily with various team members, such as content creators, digital marketers, data analysts, and graphic designers. They might also coordinate with the sales team and other departments to ensure smooth integration of marketing strategies. The Marketing Automation Manager usually reports to a higher-level marketing executive, such as the Director of Marketing, Chief Marketing Officer (CMO), or the Head of Digital Marketing, depending on the company’s hierarchy and structure.

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Marketing Automation Manager Job Description

Marketing Automation Manager: role overview