Google Ads Account Manager Job Description

Looking to hire a rockstar Google Ads Account Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Google Ads Account Manager: role overview

A Google Ads Account Manager must possess strong analytical skills and the ability to interpret data to make strategic decisions. They should have excellent communication skills and be able to collaborate effectively with clients and internal teams. They must be able to manage multiple accounts efficiently and prioritize tasks to meet deadlines.

Google Ads Account Manager job description template

As a Google Ads Account Manager, you’ll be responsible for managing and optimizing clients’ Google Ads campaigns to drive conversions and achieve their business objectives. You’ll analyze performance data, conduct keyword research, create ad copy, and implement bidding strategies to ensure maximum ROI. You’ll also work closely with clients to provide regular reports and recommendations for ongoing campaign improvements, building strong relationships and trust. Strong communication skills, attention to detail, and a passion for digital marketing are essential to succeed in this role.

Your responsibilities

  • Develop and manage Google Ads campaigns to ensure client goals are met or exceeded.
  • Conduct keyword research and analysis to identify opportunities to improve campaign performance.
  • Create ad copy and landing pages that are optimized for conversion and relevance.
  • Monitor and adjust bids, budgets, and targeting to maximize ROI and achieve KPIs.
  • Provide regular performance reports and analysis to clients, highlighting areas of success and opportunities for improvement.
  • Maintain a strong understanding of industry trends, best practices, and new features or updates within the Google Ads platform.
  • Collaborate with cross-functional teams including creative, analytics, and account management to ensure campaigns are aligned with overall client strategies.
  • Manage multiple client accounts simultaneously and prioritize workload effectively.
  • Communicate effectively with clients to provide updates, recommendations, and address any concerns or questions.

Requirements

  • 3 years of Google Ads experience
  • Deep understanding of keyword research
  • Ability to create high-converting ads
  • Experience managing large advertising budgets
  • Excellent communication and presentation skills
  • Ability to analyze data and make data-driven decisions
  • Experience with A/B testing and optimization
  • Familiarity with Google Analytics
  • Ability to work in a fast-paced environment
  • Expertise in advanced bidding strategies

Frequently asked questions

What does a Google Ads Account Manager do?

Google Ads Account Managers are responsible for managing online advertising campaigns for clients. This includes setting up, optimizing and monitoring campaigns to increase conversions and ROI. They conduct keyword research, write ad copy, and analyze data to make informed decisions. A successful Google Ads Account Manager should have experience with Google Ads, knowledge of SEO and strong communication skills to effectively communicate with clients. For example, a Google Ads Account Manager may work with a client to create a campaign promoting a new product launch and adjust targeting settings to reach a specific audience.

What skills make a great Google Ads Account Manager?

  • Google Ads Management – Manage and optimize Google Ads campaigns
  • Keyword Research – Conduct thorough keyword research for campaigns
  • Budget Management – Monitor and adjust budget allocation for campaigns
  • Analytics – Analyze and interpret campaign data to make informed decisions
  • A/B Testing – Test and compare ad variations to improve performance
  • Landing Page Optimization – Optimize landing pages for higher conversion rates
  • Creative Writing – Write compelling ad copy and headlines
  • Client Communication – Communicate effectively with clients on campaign performance
  • Problem-Solving – Troubleshoot and resolve technical issues with campaigns
  • Industry Knowledge – Stay current with industry trends and best practices

How to write an engaging job description for the Google Ads Account Manager role?

When writing a job description for a Google Ads Account Manager, focus on highlighting the key skills and qualifications required for the role. Use clear language to describe the position and its responsibilities, and be sure to include information about the company culture and any unique aspects of the job. Emphasize the opportunity for growth and development, and paint a picture of what success in the role looks like. Avoid generic phrasing and instead use specific examples to speak directly to potential candidates.

Who does a Google Ads Account Manager work with on daily basis?

A person with a Google Ads Account Manager role typically works within the marketing or advertising department of an organization. On a daily basis, they work closely with various team members, such as the digital marketing team, content creators, graphic designers, and data analysts. Their interactions may also extend to other departments, such as sales and product teams, to ensure alignment of marketing strategies with overall business objectives. They usually report to a higher-ranking manager or director within the marketing or advertising department, such as the Digital Marketing Manager, Marketing Director, or Head of Advertising.

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