Content Strategy Manager Job Description

Looking to hire a rockstar Content Strategy Manager for your company? Read more about the role and use the job description template below to attract the best candidates.

Content Strategy Manager: role overview

A successful Content Strategy Manager should possess excellent communication and leadership skills, as well as strong analytical and creative abilities. They should be able to collaborate with cross-functional teams to develop and execute content strategies that align with business objectives. A deep understanding of SEO and digital marketing trends is also essential.

Content Strategy Manager job description template

As a Content Strategy Manager, you will be responsible for developing, executing, and measuring content strategies that align with the company’s goals. Your main duties will include conducting content audits, analyzing user behavior, and collaborating with cross-functional teams to create and deliver high-quality content that drives engagement, brand awareness, and conversions. You will also be responsible for managing content calendars, overseeing content production, and ensuring consistency across various platforms. To be successful in this role, you should have excellent communication, organizational, and analytical skills, as well as a passion for creating compelling content that resonates with your target audience.

Your responsibilities

Develop and execute content strategies that align with the company’s goals and objectives.
Collaborate with cross-functional teams to plan and create content for various channels, including social media, email, website, and more.
Ensure that all content is of high-quality, engaging, and consistent with the brand’s voice and tone.
Conduct research and analysis to understand the target audience and their needs, preferences, and behaviors.
Monitor and measure the performance of content using various metrics and tools, and make data-driven decisions to optimize content effectiveness.
Develop and maintain content calendars and workflows to ensure timely delivery of content.
Stay up-to-date with industry trends, best practices, and emerging technologies related to content strategy and marketing.
Manage a team of content creators, including writers, editors, designers, and other professionals, and provide guidance, feedback, and support.
Collaborate with stakeholders to ensure that content is compliant with legal, regulatory, and ethical standards.
Continuously improve content processes and workflows to increase efficiency, productivity, and quality.

Requirements

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Frequently asked questions

What does a Content Strategy Manager do?

A Content Strategy Manager is responsible for developing, implementing, and overseeing an organization’s content strategy. This involves creating and maintaining a consistent brand voice across all channels and ensuring that content aligns with business goals. Additionally, a Content Strategy Manager should have a deep understanding of SEO best practices and be able to analyze data to optimize content for search engines. Examples of job responsibilities may include conducting content audits, developing editorial calendars, and collaborating with cross-functional teams to ensure content is on-brand and effective.

What skills make a great Content Strategy Manager?

Content Planning – Strategizing content for marketing campaigns.
Content Creation – Developing written, visual, and multimedia content.
Content Optimization – Improving content for search engines and user experience.
Content Distribution – Developing strategies to effectively share content.
Editorial Management – Overseeing the editorial process from ideation to publishing.
Team Management – Leading and motivating a team of content creators and editors.
Analytics – Analyzing content performance and audience behavior to inform strategy.
Industry Knowledge – Staying up-to-date with industry trends and best practices.
Content Governance – Ensuring compliance with legal and ethical content standards.
Communication Skills – Effectively collaborating with cross-functional teams.

How to write an engaging job description for the Content Strategy Manager role?

To attract top candidates for a Content Strategy Manager position, it is important to write a job description that is clear, concise, and engaging. Start with a brief overview of the role and its key responsibilities, then highlight the skills and qualifications required for the position. Be sure to emphasize the company culture and any unique benefits that come with the job. Use active and positive language to show candidates why they would want to work for your company as a Content Strategy Manager.

Who does a Content Strategy Manager work with on daily basis?

A Content Strategy Manager typically works closely with various teams within an organization on a daily basis, including marketing, sales, product management, public relations, and creative departments. They are often part of the marketing or communications department and may collaborate with brand managers, social media managers, and content creators. They usually report to a higher-level marketing or communications executive, such as a Director or Vice President of Marketing or Communications.

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Content Strategy Manager Job Description

Content Strategy Manager: role overview